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Status congruence : its correlates and the effect of certain conditions.
Anderson, Hershel Galileo Dale
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Prenatal counseling for heart disease: Perception of understanding and communication gaps. [PDF]
DeWeert KJ +3 more
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Marketing Intelligence & Planning, 2023
PurposeThis paper aims to examine the impact of brand self-congruence on brand advocacy. In addition, the roles of brand love and attachment are examined through a serial mediation model.Design/methodology/approachA total of 324 valid and useable ...
Anwar Sadat Shimul, I. Phau
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PurposeThis paper aims to examine the impact of brand self-congruence on brand advocacy. In addition, the roles of brand love and attachment are examined through a serial mediation model.Design/methodology/approachA total of 324 valid and useable ...
Anwar Sadat Shimul, I. Phau
semanticscholar +1 more source
Toward a holistic perspective of congruence research with the polynomial regression model.
Journal of Applied Psychology, 2022The polynomial regression with response surface analysis (PRRSA) model is widely used in congruence studies, yet its application in congruence research has not achieved the desired theoretical progress in this research area.
Y. Yao, Zhenzhong Ma
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