Results 21 to 30 of about 2,987 (254)

Orderliness/Disorderliness Is Mentally Associated With Construal Level and Psychological Distance

open access: yesFrontiers in Psychology, 2019
People are innately capable of exploring and detecting orderliness and of attempting to make the world in which they live more orderly rather than more disorderly.
Kaiyun Li   +8 more
doaj   +1 more source

Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement

open access: yesCogent Business & Management, 2020
Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
doaj   +1 more source

Is Abusive Supervision the Last Straw? The Buffering Role of Construal Level in the Association of Abusive Supervision With Withdrawal

open access: yesFrontiers in Psychology, 2022
Drawing on the theory of cognitive-affective processing system and that of construal level, we propose a moderated mediation model illustrating the relationship among abusive supervision, shame, construal level, and work withdrawal.
Riguang Gao, Bo Liu, Bo Liu
doaj   +1 more source

One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

open access: yesBusiness Research Quarterly, 2020
While increasing the organizational identification of employees has been described as the ultimate goal of internal marketing and internal branding, one of its most common practices is to communicate organizational values both internally and externally ...
Dennis Herhausen   +2 more
doaj   +1 more source

Exploring Algorithm Aversion Through Construal Level Theory

open access: yes, 2021
European Conference on Information Systems; Morocco; 2021-06 ...
Kirshner, Sam   +2 more
openaire   +2 more sources

Solving dissociative group effects using construal level theory [PDF]

open access: yesEuropean Journal of Marketing, 2019
Purpose Consumers usually respond favourably to ingroups but negatively to dissociative groups and products linked to dissociative groups, termed the dissociative group effect. Despite important implications for branding, advertising and celebrity endorsement, little is known about how to attenuate the effect.
Miriam McGowan   +2 more
openaire   +1 more source

Which construal level combinations generate the most effective interventions? A field experiment on energy conservation.

open access: yesPLoS ONE, 2019
Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations.
Anouk M Griffioen   +2 more
doaj   +1 more source

How does leader–subordinate construal fit affect task performance of subordinates? The role of emotional exhaustion and adaptive expertise

open access: yesFrontiers in Organizational Psychology
IntroductionWork efficiency can be enhanced through effective communication among organizational members. According to construal level theory and ego-depletion theory, leader–subordinate construal unfit can complicate communication, deplete subordinates'
Haoguang Xu   +4 more
doaj   +1 more source

“Proximising” climate change reconsidered: A construal level theory perspective [PDF]

open access: yesJournal of Environmental Psychology, 2016
Reducing the psychological distance of climate change has repeatedly been proposed as one strategy to increase individuals’ motivation to respond to climate change. From the perspective of construal level theory, decreasing psychological distance should not itself influence people’s willingness to act but change the processes that underlie individual ...
Adrian Brügger   +2 more
openaire   +2 more sources

Is something out of reach more attractive? The effectiveness of visual distance in computational advertising

open access: yesFrontiers in Psychology, 2022
With the development of mobile Internet technology, firms need to complete the entire process of consumer targeting, ad content generation, and ad display in a very short time window.
Tong Liu, Zhengdong Yu
doaj   +1 more source

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