Results 241 to 250 of about 7,007 (279)

Construal Level Theory and Consumer Behavior

Journal of Consumer Psychology, 2007
The three commentaries on our paper “Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior” offer insightful theoretical extensions and practical applications of construal level theory (CLT). We were inspired and challenged by the commentaries to elaborate on a number of issues, although our ...
Nira Liberman, Yaacov Trope, Cheryl Wakslak   +2 more
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On Psychological Distance and Construal Level

Abstract People often plan for events that extend beyond the here and now; they also need to be attuned to opportunities in the immediate context. This chapter extends construal level theory by adopting a self-regulatory perspective to understand how people address these challenges.
Tina Nguyen, Kentaro Fujita
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Construal-level change during a day: how time of day influences individuals’ construal levels

European Journal of Marketing
Purpose The purpose of this study is to examine how time of day influences consumers’ construal levels. The authors propose that time of day reflects cognitive resource availability, which in turn shapes individuals’ information processing strategies and leads to diurnal shifts in construal levels.
Minjung Kim, Youngkyun Park, Woo Jin Choi   +2 more
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THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY

Global marketing conference proceeding, 2016
Construal Level Theory (CLT) has been explored and researched in many different contexts. In an academic setting, the areas of CLT in time (temporal distance), physical space (spatial distance), and interpersonal/social distance are frequently revisited for the implications they may and often do have.
AJ Beltis, John Logan, Sukki Yoon, Kacy Kim, Gayatri Subramanian   +4 more
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Construal Level Theory of Mobile Persuasion

Media Psychology, 2013
This article introduces the construal level theory of mobile persuasion. Concepts associated with both construal level theory and mobile technology are articulated through a literature review and synthesized into a series of assumptions that relate specifically to persuasive communication.
Sherri Jean Katz, Sahara Byrne
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Construal Level Theory and Spatial Distance

Social Psychology, 2011
Growing evidence points to a bidirectional relationship between spatial distance and level of mental representation, whereby distant (vs. near) events are represented by a higher level of representation, and higher levels of representations increase perceptions of distance.
Marlone D. Henderson, Cheryl J. Wakslak, Kentaro Fujita, John Rohrbach   +3 more
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CEO construal levels and firm innovation

2020
Managerial cognition research adopts theories from cognitive and social psychology to study how executives’ information processing approach and other cognitive processes affect the decisions they make and ultimately the firms they lead. This dissertation consists of three papers that draw on construal level theory to study how CEOs’ tendency toward ...
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Social and Organizational Consequences of Construal Level

Academy of Management Proceedings, 2015
This symposium explores the social and organizational consequences of construal level for phenomena including communication, employee evaluation, ethical behavior, and organizational justice.
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Construal level and cross-sensory influences: High-level construal increases the effect of color on drink perception.

Journal of Experimental Psychology: General, 2019
Because people integrate more information into their representations when they construe a situation abstractly (i.e., on a high level) than when they construe a situation concretely (i.e., on a low level), it was hypothesized that level of construal would also affect cross-sensory influences of visual information on taste perception.
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Innovation, Learning and Construal Levels in the Modern Workplace

Innovation, apprentissage et niveaux de représentation mentale dans l'entreprise moderne La connaissance est une ressource critique de l’entreprise moderne. Les processus d’apprentissage, de partage et d’utilisation de la connaissance déterminent l’efficacité et la capacité d’innovation des organisations.
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