Results 11 to 20 of about 343 (169)

ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES

open access: yesEconomic Review, 2011
This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of
Nenad Brkić   +2 more
doaj   +4 more sources

An examination of ethnic-based consumer ethnocentrism and consumer animosity [PDF]

open access: yesJournal of Islamic Marketing, 2020
Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia.
Samshul-Amry Abdul-Latif   +1 more
openaire   +1 more source

Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

open access: yesCogent Business & Management, 2021
Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries ...
Jose Andres Areiza-Padilla
doaj   +1 more source

The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image

open access: yesOrganizations and Markets in Emerging Economies, 2021
With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the ...
Kunthi Afrilinda Kusumawardani   +1 more
doaj   +1 more source

Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2022
Introduction: One of the most important problems in the Iranian society is the tendency to consume foreign products. Neglecting the internal products and the prevalence of foreign products causes a vast irrecoverable damage to the economic structure of ...
Mohammad Reza Fallah   +2 more
doaj   +1 more source

Identifying negative images and it's causes towards Iran's export nation brand [PDF]

open access: yesمطالعات مدیریت راهبردی, 2023
Introduction: Review of researches in the field of nation brand shows a few studies in recognizing and examining negative images of exporting countries.
Mohammad Reza Bolour Parsa   +2 more
doaj   +1 more source

Consumer Animosity [PDF]

open access: yesINTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 2014
This paper provides an inclusivereview of the literatureconcerning the consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature in previous years and was found to have various effects on consumer behavior as a result of a ...
openaire   +1 more source

Pengaruh Allocentris dan Animosity Terhadap Niat Beli Konsumen Pada Produk Makanan Lokal dengan Ethnocentrism Sebagai Intervening Variabel

open access: yesJurnal Aplikasi Bisnis dan Manajemen, 2020
The purpose of this study was to investigate the effects of consumer allocentrism towards family, allocentrism towards friends and consumer animosity toward consumer intention to purchase halal products with consumer ethnocentrism as intervening variable.
Sulis Riptiono
doaj   +1 more source

Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars

open access: yesJournal of Consumer Sciences, 2021
This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers.
Ricky Humisar Siahaan   +2 more
doaj   +1 more source

A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil

open access: yesRAN
Purpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations.
Michael Pisani   +3 more
doaj   +1 more source

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