Results 11 to 20 of about 948,833 (191)
Influence of Customer Loyalty, Consumer Animosity and Purchase Intention on Consumer Ethnocentrism [PDF]
European Scientific Journal, ESJ, 2018 The study examined the influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. The research was a cross-sectional survey which made use of purposive sampling technique to select 196 (males = 109; females = 87) undergraduates from two public universities in Nigeria.
Bukola Victoria Bada +1 more
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The start of the Russian-Ukrainian war in February 2022 was not only a political but also economically relevant event. This study aims to investigate the impact of the war on consumer animosity and willingness to buy among European consumers toward Russian products, four years after the start of the war.
Haas, Johannes Alexander, Obst, Anica
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Economic Review, 2011 This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of
Nenad Brkić +2 more
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An examination of ethnic-based consumer ethnocentrism and consumer animosity [PDF]
Journal of Islamic Marketing, 2020 Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia.
Samshul-Amry Abdul-Latif +1 more
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Cogent Business & Management, 2021 Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries ...
Jose Andres Areiza-Padilla
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Organizations and Markets in Emerging Economies, 2021 With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the ...
Kunthi Afrilinda Kusumawardani +1 more
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Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: One of the most important problems in the Iranian society is the tendency to consume foreign products. Neglecting the internal products and the prevalence of foreign products causes a vast irrecoverable damage to the economic structure of ...
Mohammad Reza Fallah +2 more
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Identifying negative images and it's causes towards Iran's export nation brand [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: Review of researches in the field of nation brand shows a few studies in recognizing and examining negative images of exporting countries.
Mohammad Reza Bolour Parsa +2 more
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INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 2014 This paper provides an inclusivereview of the literatureconcerning the consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature in previous years and was found to have various effects on consumer behavior as a result of a ...
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Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China [PDF]
This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age ...
Ding, Qing Shan
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