Results 21 to 30 of about 948,833 (191)
Jurnal Aplikasi Bisnis dan Manajemen, 2020 The purpose of this study was to investigate the effects of consumer allocentrism towards family, allocentrism towards friends and consumer animosity toward consumer intention to purchase halal products with consumer ethnocentrism as intervening variable.
Sulis Riptiono
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What If They Don’t Like You? An Investigation of Consumer Animosity amongst Urban Adult Chinese Consumers [PDF]
This paper aims to investigate urban adult Chinese consumers (UACC)’s animosity towards the Japanese, Americans and French. It adopted a mixed methods approach that consists of street surveys and semi-structured interviews conducted in Northern and ...
Ding, Qing Shan
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Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars
Journal of Consumer Sciences, 2021 This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers.
Ricky Humisar Siahaan +2 more
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RANPurpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations.
Michael Pisani +3 more
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The Origins and Consequences of Consumer Animosity in Slovenia: A Qualitative Study
Economic and Business Review, 2014 This study investigates the sources underlying consumer animosity in Slovenia and the effects of country-specific negative attitudes on foreign purchase behavior. The empirical data were collected via 82 semi-structured, face-to-face, in-depth interviews
Lejla Perviz +3 more
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The Journal for Transdisciplinary Research in Southern Africa, 2018 The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships.
Asphat Muposhi +2 more
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, 2022 Global companies have often suffered from unexpected boycott campaigns in foreign markets owing to consumer animosity toward a country of origin. This study aims to empirically investigate how consumer animosity (toward economic sanctions) and affinity ...
Terasaki, Shinichiro +4 more
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Consumer animosity towards Russia and Russian products in Estonia
TalTech Journal of European StudiesConsumer animosity towards Russia and its products were surveyed in Estonia in the context of Russian war in Ukraine. The article examines consumer animosity through associations with product judgement, willingness to purchase, product ownership and ...
Pohlak Keneli, Parts Oliver
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Consumer animosity in international business: A systematic literature review and research agenda
Multidisciplinary Business ReviewThis systematic literature review synthesises three decades of research on consumer animosity, a construct reflecting deep-seated negative emotions towards foreign countries, brands, or products.
Nicolai Koehn
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Business Leadership Responses to Consumer Animosity: The Role of Online Boycott Behavior and Switching Intentions in Driving Market Outcomes [PDF]
Business Ethics and LeadershipUnderstanding how business leadership responds to ethically driven consumer reactions, particularly behavioral boycotts arising from consumer animosity, has become increasingly relevant within the fields of business ethics and market leadership as firms ...
Sara GAMAL +3 more
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