Results 61 to 70 of about 948,833 (191)
Effects of Food Corporate Social Irresponsibility on Animosity and Boycott Behavior
Aptisi Transactions on TechnopreneurshipThis research aims to analyze the influence of Food Corporate Social Irresponsibility (FCSI), animosity, and reluctance to buy on boycott behavior with consumers’ altruistic value orientation as a moderating variable among food and beverage product ...
Muhammad Sain +3 more
doaj +1 more source
Implications of Consumer Animosity for Marketing Strategy: An Abstract [PDF]
, 2019 Company sales often suffer as a consequence of consumer animosity. Despite a significant number of studies on the antecedents of consumer antipathy, the effect of personality traits has never been examined. Meanwhile, just as the scholars have tested alternative antecedents of animosity, evolvement of the trait theory revealed that another important ...
Olga Kvasova, Sergii Tokar
openaire +1 more source
War as a Phenomenon of Inquiry in Management Studies
Journal of Management Studies, Volume 63, Issue 6, Page 2363-2397, September 2026.Abstract We argue that war as a phenomenon deserves more focused attention in management. First, we highlight why war is an important and relevant area of inquiry for management scholars. We then integrate scattered conversations on war in management studies into a framework structured around three building blocks – (a) the nature of war from an ...
Fabrice Lumineau, Arne Keller
wiley +1 more source
CONSUMER PSYCHOLOGY ABOUT ANIMOSITY AND ETHNOCENTRISM ON JUDGMENT AND RELUCTANCE TO BUY FOREIGN-MADE PRODUCTS [PDF]
, 2022 Psychology play a vital role in making a decision of customer. This research contributes to the development of animosity theory by exploring the relationships among consumer animosity, consumer ethnocentrism, cultural acceptability, product judgment ...
Thao Thi Phuong NGUYEN, Anh Van NGUYEN
core +1 more source
Journal of Enterprise and DevelopmentPurpose: This study aims to understand the role of boycott intention in mediating the effects of consumer ethnocentrism, religious animosity, legitimacy, and brand importance on brand image, loyalty, and product judgment among Starbucks consumers in ...
Stella Kusmayadi
doaj +1 more source
Renaissance Studies, Volume 40, Issue 4, Page 635-689, September 2026.Abstract Pedro de Ayala served as a diplomat for King Ferdinand II of Aragon and Queen Isabella I of Castile at the courts of Henry VII, King of England, and James IV, King of Scots. In July 1498, he wrote a letter, partly in cipher, to report to his king and queen on such matters as Spain's interests in international diplomacy; the characters and ...
Adrian William Jaime +2 more
wiley +1 more source
The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti
Binus Business Review, 2018 This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016.
Usep Suhud
doaj +1 more source
Using Celebrity to Advance Equality
Journal of Social Philosophy, EarlyView.
Alfred Archer
wiley +1 more source
Knocking Off the Street: The Subversive Writings of Hong Kong's Grassroots Kings
City &Society, Volume 38, Issue 2, August 2026.ABSTRACT This article examines how two grassroots street artists in Hong Kong, the King of Kowloon (Tsang Tsou‐choi) and the Plumber King (Yim Chiu‐tong), intervene in the city's everyday visual order. Moving beyond celebratory collective memory narratives and easy analogies to graffiti, it frames their works as subversive urban practices that rework ...
Shizheng Liang, Zihong Zhang
wiley +1 more source
The genesis of brand hate and consumer avoidance behavior: A cross-cultural qualitative analysis in Palestine, Greece, and Bulgaria [PDF]
Marketing (Beograd. 1991)This study investigates the antecedents, emotional forms, and behavioral consequences of brand hate across three distinct cultural contexts: Palestine, Greece, and Bulgaria.
Sadeh Hamdi +3 more
doaj +1 more source