Results 11 to 20 of about 18,305 (274)

Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode [PDF]

open access: yesSHS Web of Conferences
The advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model.
Li Ang
doaj   +1 more source

The Empirical Investigation of Rotterdam Demand System By Using Consumption Expenditures Data of Urban Households in West Azerbaijan Province [PDF]

open access: yesFaslnāmah-i Pizhūhish/Nāmah-i Iqtisādī, 2007
The functional form of the consumer allocation models should be to satisfy theoretical derived from the consumer demand theory and must be able to explain the behavior of the consumer.
Mir Hossein Mousavi   +2 more
doaj  

Exploring Consumer Behavior and Preferences toward White Shrimp in Taiwan

open access: yesFishes, 2023
This study identifies and explores the key factors and issues that influence Taiwanese consumer behavior and preferences when it comes to the consumption of white shrimp.
Hao-Tang Jhan   +3 more
doaj   +1 more source

Strategic Signaling and Sustainable Consumer Purchase Behavior: The Case of Fast Fashion Supply Chains [PDF]

open access: yesEurasian Journal of Business and Economics
In response to growing consumer demand for sustainability, the objective of this study is to investigate the impact of strategic sustainability signaling on consumer purchasing behavior, assess consumer perceptions, and identify key factors that enhance ...
Esmir DEMAJ, Anisa ISUFI
doaj   +1 more source

Determinants of halal food purchase decisions for Go Food and Shopee Food users [PDF]

open access: yesInnovative Marketing, 2023
Indonesia is one of the world’s biggest halal food product and service consumers. The halal industry will continue to expand as the Muslim community’s needs grow.
Fachrurrozie   +4 more
doaj   +1 more source

Effect of Frugality and Cognition on Forest Health Tourism Intention–A Mediating Effect Analysis Based on Multigroup Comparison

open access: yesFrontiers in Psychology, 2022
At present, the market demand for forest health tourism is weak. The main purpose of this study is to investigate whether frugality inhibits the intention of forest health tourism and whether the positive effect of cognition on the intention of forest ...
Ying Li, Qiang Han, Ting Wen
doaj   +1 more source

Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance

open access: yesEntrepreneurship and Sustainability Issues, 2023
This research paper investigates the factors influencing drivers' acceptance of on-demand car functions (ODCFs) and proposes an integrated acceptance model specific to the ODCFs context. While limited marketing research has explored consumer responses to
Tom Gräsner, Roland Vogt
doaj   +1 more source

Psychologiczne aspekty zarządzania popytem na energię elektryczną

open access: yesPrace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2020
The main objective of the article is providing the literature review of research on the psychological aspects of electricity demand management. The demand management is an opportunity to improve energy efficiency.
Bernadeta Gołębiowska
doaj  

ANALISIS PERILAKU KONSUMSI PADA MARKETPLACE (SHOPEE & TOKOPEDIA) MENGGUNAKAN MODEL UTAUT

open access: yesSINTECH (Science and Information Technology) Journal, 2022
Using a marketplace platform for trade transactions in the digital era is currently in great demand than conventional shopping. However, marketplace users cannot just give away their personal data just like that.
Ni Putu Suci Meinarni   +2 more
doaj   +1 more source

The (Glg)ABCs of cyanobacteria: modelling of glycogen synthesis and functional divergence of glycogen synthases in Synechocystis sp. PCC 6803

open access: yesFEBS Letters, EarlyView.
We reconstituted Synechocystis glycogen synthesis in vitro from purified enzymes and showed that two GlgA isoenzymes produce glycogen with different architectures: GlgA1 yields denser, highly branched glycogen, whereas GlgA2 synthesizes longer, less‐branched chains.
Kenric Lee   +3 more
wiley   +1 more source

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