Results 1 to 10 of about 18,305 (274)

Consumer Behavior in Adopting Useetv Go Streaming & Video-On-Demand Services Using Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT2)

Jurnal Pamator, 2023
The increase in online activities is followed by increased spending to meet online needs, one of which is entertainment services. One of the most widely accessed entertainment facilities is digital TV and video-on-demand or VoD services.
Endang Rizkinawaty Sembiring, Sugih Harto Pujangkoro, Rulianda Purnomo Wibowo   +2 more
doaj   +2 more sources

Understanding consumer behavior in Lebanon's polycrisis: The role of ethnocentrism, coping ability, and socioeconomic status. [PDF]

PLoS ONE
Consumer behavior during crisis has grown into an increasingly significant subject of study, as financial and social disturbances affect purchase choices and market dynamics.
Imad Bou-Hamad
doaj   +2 more sources

Current non–price factors of consumer behavior

Путеводитель предпринимателя, 2023
The economic theory of consumer behavior is one of the key theories of modern economic science in general and microeconomic theory in particular. The theoretical and methodological apparatus for studying consumer behavior has evolved along with the ...
U. V. Palchikova, S. L. Sazanova
doaj   +1 more source

Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022

Вестник университета, 2023
The article is devoted to the study of consumer expectations influence on the volume of produced spending within the framework of consumer preferences.
L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva   +2 more
doaj   +1 more source

Limitations of modern microeconomic theory of consumer choice: Sociological perspective [PDF]

Sociologija, 2008
Neoclassical theory of consumer choice needs to be reformed. Assumption that consumer choice is not influenced by the choice of others is in collision with reality.
Radonjić Ognjen
doaj   +1 more source

Impact of the COVID-19 Crisis on the Demand for Digital Goods and Services in Serbia

Proceedings, 2023
The main goal of the paper is to examine whether the COVID-19 crisis has changed the “usual” pattern of consumer behavior. The analysis was conducted on the basis of samples of 6354 and 6108 Serbian households for 2019 and 2021.
Hasan Hanic, Milica Bugarcic, Azra Suceska   +2 more
doaj   +1 more source

AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET

Наука Красноярья, 2020
The problems of divergent interests of food market participants lead to various transformations of consumer demand and actualize the need to research and determine various strategies for consumer behavior in the markets of socially significant food ...
Yuliya Sergeevna Otmakhova, Naimdzon Mulaboevich Ibragimov   +1 more
doaj   +1 more source

Alasan konsumen dalam membeli dan mengonsumsi madu sebagai suplemen kesehatan

Jurnal Gizi Klinik Indonesia, 2023
Reason for consumers to buy and consume honey as a health supplement Background: During the COVID-19 pandemic, people believed honey was a supplement to increase body endurance.
Resha Ayu Wildiana, Lily Arsanti Lestari, Supriyati Supriyati   +2 more
doaj   +1 more source

Brand Alignment Targeting against the Needs of Gen-Z Consumers to Improve Brand Identity and Brand Advocacy

Almana: Jurnal Manajemen dan Bisnis, 2023
The phenomenon of online transportation in Indonesia has indeed been rampant for the last ten years due to increasingly sophisticated technological developments.
Aldila Kinanti Sekarningtyas, Usman Usman   +1 more
doaj   +1 more source

MANAGEMENT OF TRANSPORT SUBSTITUTES FOR WORKERS IN PRIVATE COMPANIES

Ra Ximhai, 2019
Since the research focuses on the economic behavior of consumers we start from the need to understand what the demand is. Following Varian's account of the economic theory of demand, he points out that demand is all the goods and services that the ...
Danae Duana-Avila, Karina Valencia-Sandoval   +1 more
doaj   +1 more source