Results 251 to 260 of about 206,459 (302)

Nostalgia and consumer behavior

Current Opinion in Psychology, 2023
The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must ...
Evan Weingarten, Ziwei Wei
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Consumer Behavior [PDF]

open access: possibleHOLISTICA. Journal of business and public administration, 2011
This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in ...
  +5 more sources

Evolution and Consumer Behavior

Current Opinion in Psychology, 2015
An evolutionary theoretical approach considers the adaptive function of behavior. This article discusses what it means to use an evolutionary approach to generate predictions, and discusses two specific evolutionarily informed theories that have uncovered novel insights into consumer behavior.
Kristina M Durante, Vladas Griskevicius
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CONSUMER BEHAVIOR: A Quadrennium

Annual Review of Psychology, 1998
▪ Abstract  Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily
J, Jacoby, G V, Johar, M, Morrin
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Consumer Market and Consumer Behavior

Jurnal Ekonomi, Bisnis dan Manajemen, 2023
In this era of globalization, marketing is more of an information warfare between different parties with the aim of making sales. The marketing environment is rapidly changing, and with these changes, the need for information, latest products, shifts in buyer attitudes and behaviors towards decision-making and product acquisition, as well as the ...
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Demographics in consumer behavior

Journal of Business Research, 1977
Abstract Four criticisms against using socioeconomic and demographic (SED) factors in consumer behavior are reviewed: dissatisfaction with models of consumption behavior developed by economists and sociologists, obsolescence of SED factors in mass consumption societies, poor predictions produced by SED factors, and a grass-is-greener attitude held by
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Information and Consumer Behavior

Journal of Political Economy, 1970
Consumers are continually making choices among products, the consequences of which they are but dimly aware. Not only do consumers lack full information about the prices of goods, but their information is probably even poorer about the quality variation of products simply because the latter information is more difficult to obtain. One can, for example,
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Consumer behavior: An appraisal

Journal of the Academy of Marketing Science, 1979
This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future.
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