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Consumer Behavior [PDF]

open access: possibleHOLISTICA. Journal of business and public administration, 2011
This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in ...
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Consumer Behavior

2021
We all are purchasers, each day we use many merchandises that we purchase from the marketplace in keeping with our desires, wants, choices, and shopping power. What we purchase, how we purchase, while we purchase, from wherein we purchase, in what amount we purchase relies upon on different factors like our wishes, choices, ideals, values, motivation ...
Gomes, Judith, Guha, Sanjay
openaire   +3 more sources

Consumer Behavior

2013
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive ...
Hoyer, W.D., MacInnis, D.J., Pieters, R.
openaire   +3 more sources

Consumer Behavior

2017
What is consumer behavior? Consumer behavior is defined as “the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.”1 Let’s break this down a bit.
openaire   +2 more sources

Consumer Behavior

Muhammad Ismail Hossain   +2 more
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Consumer Behavior

Journal of Marketing, 1987
James A. Muncy, William Wilkie
openaire   +2 more sources

The application of virtual reality in food consumer behavior research: A systematic review

Trends in Food Science and Technology, 2021
Chengyan Xu   +2 more
exaly  

Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust

Journal of Retailing and Consumer Services, 2020
Van Thac Dang   +2 more
exaly  

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

Technological Forecasting and Social Change, 2021
Jorge Cruz-Cárdenas   +2 more
exaly  

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