Results 281 to 290 of about 206,459 (302)

Consumer Behavior

Journal of Marketing, 1959
Babette Kass, Lincoln H. Clark
openaire   +1 more source

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda D Hollebeek, Mark S Glynn, Roderick J Brodie   +2 more
exaly  

Consumer Behavior

2004
openaire   +2 more sources

Consumer Animosity and Consumer Ethnocentrism

Journal of International Consumer Marketing, 1999
Jill Gabrielle Klein
exaly  

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly  

Consumer Behavior

Journal of Marketing, 1987
James A. Muncy, William Wilkie
openaire   +1 more source

Consumer Confidence and Consumer Spending

Journal of Economic Perspectives, 2004
Sydney C Ludvigson, Ludvigson Sydney C
exaly  

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

Information Systems Research, 2002
Marios Koufaris
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Ching-Hsuan Yeh, Yi-Shun Wang
exaly