Results 11 to 20 of about 2,571,381 (260)
Innovativeness and consumer involvement in the Chinese market [PDF]
There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology ...
Hynes, N., Lo, S.
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Environmental and economic impact of electric vehicle adoption in the U.S
Battery electric vehicles (BEVs) have received increasing attention in recent years as BEV technical capabilities have rapidly developed. While many studies have attempted to investigate the societal impacts of BEV adoption, there is still a limited ...
Zhenhua Chen +3 more
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The distributors’ view on US wine consumer preferences. A discrete choice experiment
This study explored the view that distributors have towards the most valued wine attributes by consumers in the US market, applying the discrete choice experiments technique.
Lina Lourenço-Gomes +2 more
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The Artistic Theme of Product Display [PDF]
This study examines the impact of multi-product co-display on consumer choice behavior in retail settings. In the context of increasingly fierce competition in the retail industry, product display has changed from simple product placement to an important
Shi Yuhan, Wang Ziqing
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Food pricing and consumer choice
Summary This policy and practice brief summarizes input from over 95 participants in the Fruit and Vegetable (Veggie) Policy Convening hosted by A Red Circle and University of Missouri Extension over two and a half days in February 2024. The purpose
Erica Williams +5 more
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The devil you know: The effect of brand recognition and product ratings on consumer choice [PDF]
Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be ...
Volker Thoma, Alwyn Williams
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Consumer Choice Behavior during a Social Disruption [PDF]
This paper explores the relationship between an external socio-disruptive factor and consumer product and brand decision-making behavior. The social disruption was physical relocation, which resulted in a radical change in the toilet system, which had ...
Krishna K. Govender
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The Application of Lagrange Multipliers in Consumer Choice Theory [PDF]
This article deals with the consumer choice theory developed by Irving Fisher, Francis Edgeworth, Vilfredo Pareto, and John Hicks. A three-dimensional utility function is presented as an alternative to indifference curves.
Mach, Petr
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Semiparametric Multinomial Logit Models for Analysing Consumer Choice Behaviour [PDF]
The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates ...
Steiner, Winfried J. +2 more
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Limitations of modern microeconomic theory of consumer choice: Sociological perspective [PDF]
Neoclassical theory of consumer choice needs to be reformed. Assumption that consumer choice is not influenced by the choice of others is in collision with reality.
Radonjić Ognjen
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