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Psychological Theories of Consumer Choice
Journal of Consumer Research, 1976BACKGROUND Unlike economists, psychologists have not been directly concerned with consumer behavior. Psychological theory has been applied to the study of consumer choice by marketing students, who have worked with models developed in such areas as social psychology, motivational psychology, environmental psychology, and educational psychology ...
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Choice deferral: The interaction effects of visual boundaries and consumer knowledge
Journal of Retailing and Consumer Services, 2022Cleber Cervi, Vinicius Andrade Brei
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Understanding the principle of consumer choice in delivering housing first
Housing Studies, 2023Abe Oudshoorn +2 more
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Do you like what you see? The role of first fixation and total fixation duration in consumer choice
Food Quality and Preference, 2015Ignace T C Hooge +2 more
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Influence of three non-sensory factors on consumer choice of functional yogurts over regular ones
Food Quality and Preference, 2010Gaston Ares +2 more
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