Results 1 to 10 of about 248,493 (240)
Green marketing practices and green consumer behavior: Demographic differences among young consumers [PDF]
Business Strategy & Development, 2023 AbstractThe research was undertaken to study the influence of demographics, especially gender, age, education, and income, on the green purchase decisions of Indian consumers. The structured close‐ended questionnaire was distributed among millennials (graduate, post‐graduate, and doctorate students) in educational institutions in the UT of Jammu and ...
Danish Mehraj +5 more
openalex +2 more sources
Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship [PDF]
SAGE Open, 2020 The conception of the consumer–brand relationship has been receiving immense and escalating attention, and it is considered essential for capitalizing the performance of brands. The purpose of this study is twofold: Foremost part of the study comprehends
Shahid Nawaz +3 more
doaj +2 more sources
Evaluating Amazon effects and the limited impact of COVID-19 with purchases crowdsourced from US consumers. [PDF]
PLoS ONEWe leverage a recently published dataset of Amazon purchase histories, crowdsourced from thousands of US consumers, to study changes in online purchasing behaviors over time, how changes vary by demographics, the impact of COVID-19, and relationships ...
Alex Berke +3 more
doaj +2 more sources
Consumer engagement in sustainable consumption: do demographics matter?
Engineering Management in Production and ServicesThis study investigates the relationship between internal and external factors of pro-environmental and pro-social engagement, sustainable consumption behaviour and personal characteristics such as age, gender, financial situation and level of education ...
Čapienė Aistė +2 more
doaj +3 more sources
Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia [PDF]
Problems and Perspectives in Management, 2023 Consumer characteristics of digital entrepreneurship are indispensable in achieving sustainable growth. Digital entrepreneurship has been rapidly growing and developing worldwide, and Indonesia is no exception.
Azwardi +2 more
doaj +1 more source
Consumer Demand for Convenience Foods: Demographics and Expenditures [PDF]
, 2007 Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,
Harris, James Michael, Shiptsova, Rimma
core +2 more sources
Perceived risk and demographic factors on consumers’ choice in times of crisis
Consumer Behavior Review, 2023 In order to develop effective communication strategies during crises, this study explores how psychological factors (e.g., perceived risk) and demographic variables affect consumers’ choice of consumption channels during the business reopening period ...
Ming-Yi Wu
doaj +1 more source
Consumer Behavior Review, 2022 By analyzing survey data collected from 857 U.S. adults, and applying the decision tree analysis, this study explores how psychological and demographic factors may affect consumer behaviors amid the COVID-19 pandemic.
Ming-Yi Wu
doaj +1 more source
Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics [PDF]
South Asian Journal of Marketing, 2022 Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined ...
Md. Ashraful Alam +3 more
doaj +1 more source
Economic and Business Review, 2021 This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and ...
Ivana Kursan Milaković
doaj +1 more source