Results 11 to 20 of about 249,156 (306)
Jurnal Manajemen Indonesia, 2022 Consumer empowerment is a benchmark for business, especially in the telecommunications sector, for economic fundamentals. This study aims to analyze the effect of social, demographic and economic characteristics and lifestyles on consumer empowerment in ...
Riska Rahma Eka Putri +1 more
doaj +1 more source
Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products [PDF]
Cheyuk gwahag yeon-gu, 2021 PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies. METHODS The
Jae-Moon Lee +2 more
doaj +1 more source
Do Demographics Matter in Consumer Materialism?
Engineering Economics, 2021 This paper aims to investigate the effects of personal characteristics such as gender, income, education and age on consumer materialism. Research hypotheses are based on both existing marketing literature and an additional integration of gender studies literature in order to further the study of materialism. By using random sampling and surveying 1000
Antiniene, Dalia +5 more
openaire +3 more sources
Consumer Preferences and Willingness to Pay for Potting Mix with Biochar
Energies, 2021 Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and ...
McKenzie Thomas +5 more
doaj +1 more source
MODELING CUSTOMER LOYALTY INTENTIONS, FOOD QUALITY AND DEMOGRAPHIC MODERATORS IN SUBSISTENCE MARKETS [PDF]
Business Excellence and Management, 2022 The study sought to determine the strength of the relationship between food quality and customer loyalty intention in the restaurant industry. More importantly, the study sought to determine the moderating effects of demographic variables (age, gender ...
Paul Mukucha +2 more
doaj +1 more source
Role of consumer demographics on ethnocentrism in city
International journal of health sciences, 2022 The study evaluates the Role of consumer demographics on ethnocentrism in Chennai city. The concept CETSCALE was introduced by Shimp and Sharma based on the concept the questionnaires has been framed and its collected through the online from the 103 samples of consumers. The tool of this study is simple percentage analyzes and ANOVA.
M, Chandran, T, Charulakshmit
openaire +2 more sources
Application of Quantile Regression of Used Vehicle Purchasers in Turkey [PDF]
Statistika: Statistics and Economy Journal, 2020 The automotive sector is one of the leading industries in Turkey, and therefore worthy of examination, both in terms of its size and its economic impact.
Funda Bayrakdaroglu +1 more
doaj
Animal, 2017 The beef industry must become more responsive to the changing market place and consumer demands. An essential part of this is quantifying a consumer’s perception of the eating quality of beef and their willingness to pay for that quality, across a broad ...
S.P.F. Bonny +8 more
doaj +1 more source
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023 Studies on modern consumers’ sentiments toward marketing in an emerging market context are vital. This paper compares demographic diff erences in South African consumers’ sentiment toward marketing.
Thérèse Roux
doaj +1 more source
Beef Quality Preferences: Factors Driving Consumer Satisfaction
Foods, 2020 The current study was designed to broaden the understanding of the attributes impacting the sensory properties of beef when consumed. Using a survey of consumers from three different geographical regions in the United States (US), we determined the ...
Chad Felderhoff +6 more
doaj +1 more source