Results 1 to 10 of about 33,033 (163)
Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship [PDF]
SAGE Open, 2020 The conception of the consumer–brand relationship has been receiving immense and escalating attention, and it is considered essential for capitalizing the performance of brands. The purpose of this study is twofold: Foremost part of the study comprehends
Shahid Nawaz +3 more
doaj +2 more sources
Identity, demographics, and consumer behaviors [PDF]
International Marketing Review, 2011 PurposeThe purpose of this paper is to focus on two questions that are especially pertinent to international marketers. Is a strong ethnic identity (EID) generally incompatible with a globally‐oriented disposition (cosmopolitanism: COS), and to what extent is the EID‐COS relationship stable across cultures and countries?
Mark Cleveland +2 more
exaly +4 more sources
Energies, 2019 The significant energy consumed by road transportation and the difficult market penetration of Alternative Fuel Vehicles (AFVs) has led to a substantial body of research aiming to understand consumer preferences and future demand for AFVs. The individual
Gabriela D. Oliveira, Luis C. Dias
doaj +3 more sources
Assessment of consumer demographics and food safety risks associated with ready-to-eat (RTE) homemade foods purchased online in the UAE [PDF]
HeliyonHussein Mostafa +2 more
exaly +2 more sources
Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia [PDF]
Problems and Perspectives in Management, 2023 Consumer characteristics of digital entrepreneurship are indispensable in achieving sustainable growth. Digital entrepreneurship has been rapidly growing and developing worldwide, and Indonesia is no exception.
Azwardi +2 more
doaj +1 more source
CONSUMER PERCEPTION TOWARDS INSTANT FOOD PRODUCTS - A STUDY OF YOUNGSTERS IN INDIA [PDF]
ICTACT Journal on Management Studies, 2021 Food is an essential part of any living being. Food is the substance consumed to provide nutritional value and support to all the living organisms. In the present scenario, the consumer habits and buying behaviour has changed dramatically.
Nitya Khurana, Prachi Goyal
doaj +1 more source
Perceived risk and demographic factors on consumers’ choice in times of crisis
Consumer Behavior Review, 2023 In order to develop effective communication strategies during crises, this study explores how psychological factors (e.g., perceived risk) and demographic variables affect consumers’ choice of consumption channels during the business reopening period ...
Ming-Yi Wu
doaj +1 more source
Consumer Behavior Review, 2022 By analyzing survey data collected from 857 U.S. adults, and applying the decision tree analysis, this study explores how psychological and demographic factors may affect consumer behaviors amid the COVID-19 pandemic.
Ming-Yi Wu
doaj +1 more source
Economic and Business Review, 2021 This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and ...
Ivana Kursan Milaković
doaj +1 more source
Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics [PDF]
South Asian Journal of Marketing, 2022 Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined ...
Md. Ashraful Alam +3 more
doaj +1 more source