Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023 Studies on modern consumers’ sentiments toward marketing in an emerging market context are vital. This paper compares demographic diff erences in South African consumers’ sentiment toward marketing.
Thérèse Roux
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The Demographic Analysis of Private Label Consumer Durable Consumers in India
Indian Journal of Public Health Research & Development, 2018 P. Shalini
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Consumer Knowledge and Attitude Towards Orange-Fleshed Sweetpotato (OFSP) Puree Bread in Kenya
Open Agriculture, 2019 OFSP is being used as an ingredient of baked products and can be a source of pro-vitamin A. Information about OFSP puree bread consumer profile is limited.
Wanjuu Cecilia +6 more
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Demographics and consumer ethnocentrism in a developing context: A South African study
South African Journal of Economic and Management Sciences, 2014 The continued growth in international trade results in the fact that consumers in many countries are exposed to increasing amounts of product offerings from various countries of origin.
Chris D Pentz +2 more
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Creating a Linked Consumer Register for Granular Demographic Analysis [PDF]
Journal of the Royal Statistical Society Series A: Statistics in Society, 2019 Summary A very large share of the adult population frequently assent to provide data on their place of residence to local governments and businesses when registering for or acquiring goods and services. When linked together, such data can provide highly granular inventories of local populations and their characteristics on far faster ...
Lansley, G, Li, W, Longley, PA
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Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information ...
Adriana Manolica +2 more
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Consumer shopping behavior: how much do consumers save? [PDF]
, 2009 This paper documents the potential and actual savings that consumers realize from four particular types of purchasing behavior: purchasing on sale; buying in bulk (at a lower per unit price); buying generic brands; and choosing outlets.
Griffith, R. +3 more
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Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods
SAGE Open, 2017 Consumers are becoming more health conscious. Increasingly, products that are labeled “healthy” are being marketed as new retailers and new brands vie for the consumers’ share of wallet.
Savita Hanspal, P. Raj Devasagayam
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Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 It is generally accepted that the event tourism industry has a positive economic impact on countries and local communities alike, especially in developing countries such as South Africa, where events and event tourism are essential drivers for economic ...
Mavis Chamboko Mpotaringa +1 more
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A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Asia Marketing Journal, 2015 In the 21st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders.
Young Doo Kim
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