Results 191 to 200 of about 10,561 (207)

The effect of intensity of consumer education, self‐efficacy, personality traits and social media on consumer empowerment

International Journal of Consumer Studies, 2020
Elistina Abu Bakar, Nurul Nadiah Syahida Tajurahim, Afida Mastura Muhammad Arif   +2 more
exaly  

Engaging with omnichannel brands: the role of consumer empowerment

International Journal of Retail and Distribution Management, 2023
Sandra Maria Correia Loureiro, Zahy Ramadan, Omar S Itani   +2 more
exaly  

A systematic review of consumer empowerment research trends: Evidence from esteemed consumer studies journals

Journal of Consumer Affairs, 2023
Hyesun Hwang, Jaehye Suk, Xu Li
exaly  

Consumer Control and Empowerment: A Primer

Marketing Letters, 2002
Amitava Chattopadhyay, Klaus Wertenbroch, George Wu   +2 more
exaly  

Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model

Journal of Marketing Communications, 2020
Carlos Flavian, Daniel Belanche, Alfredo Luis Perez   +2 more
exaly  

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, 2014
Susan M Broniarczyk
exaly  

Rethinking the concept of consumer empowerment: recognizing consumers as citizens

International Journal of Consumer Studies, 2015
Lindsay McShane
exaly  

The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment

Electronic Commerce Research and Applications, 2018
Alan Wang, Zhen He
exaly  

The effects of consumer empowerment on risk perception and satisfaction with food consumption

International Journal of Consumer Studies, 2019
Su-Jung Nam
exaly  

The role of psychological empowerment in climate-protective consumer behaviour

European Journal of Marketing, 2018
Patrick Hartmann, Clare D'Souza, Vanesa Apaolaza Ibanez   +2 more
exaly