Results 221 to 230 of about 16,937 (268)

Consumer Ethnocentrism and Chinese Products Evaluation

open access: yesInternational Journal of Management Studies, 2018
openaire   +1 more source

Rooted in loyalty: How consumer ethnocentrism shapes consumer satisfaction with homegrown brands

open access: gold
Shilpa Praveen   +5 more
openalex   +1 more source

Consumer ethnocentrism and willingness to buy

International Marketing Review, 2011
PurposeThe purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism.
Josiassen, Alexander   +2 more
openaire   +4 more sources

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