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Consumer Ethnocentrism and Chinese Products Evaluation
International Journal of Management Studies, 2018 openaire +1 more source
Factors in consumers' purchase intention for Gejia batik. [PDF]
HeliyonLi X, Romainoor NH, Sun Z.
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Three decades of research on wine marketing. [PDF]
HeliyonMartínez-Navarro J, Sellers-Rubio R.
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Rooted in loyalty: How consumer ethnocentrism shapes consumer satisfaction with homegrown brands
Shilpa Praveen +5 more
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The role of farmers’ markets and consumer ethnocentrism in apple purchasing decisions in Europe
Zalán Márk Maró +2 more
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Consumer Perception towards Consumer Ethnocentrism
2018 International Conference on Current Trends towards Converging Technologies (ICCTCT), 2018Globalization has brought opportunities for the countries all over the world. Even in India, many imported products are being sold and Indian products are also being exported throughout the world. In today's scenario the Indian customers are having great access to foreign goods and the Indian manufacturers are having competition from foreign products ...
null Vijayabanu +3 more
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Consumer Animosity and Consumer Ethnocentrism
Journal of International Consumer Marketing, 1999Consumer animosity is a construct recently introduced to the marketing literature to help marketers better understand the factors that influence consumer attitudes toward foreign products.
Jill Gabrielle Klein, Richard Ettensoe
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