Results 201 to 210 of about 15,946 (223)

Ethnocentric Consumers

Journal of International Consumer Marketing, 1992
Sherri McLain, Brenda Sternquist
openaire   +1 more source

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Journal of Business Research, 2021
Hector Gonzalez-Jimenez
exaly  

A meta-analysis of consumer ethnocentrism across 57 countries

International Journal of Research in Marketing, 2022
George Balabanis
exaly  

Consumer Ethnocentrism and Brand Name Evaluations [PDF]

Revista Economica, 2015
KUMRU Uyar, YUNUS Dursun
openaire   +2 more sources

Consumer Ethnocentrism and e-Commerce:A Study of Danish Online Consumers and their Ethnocentric Tendencies

2018
The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
openaire   +2 more sources

The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia

Journal of Business Research, 2020
Jieqiong, Boonghee Yoo
exaly  

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China

Journal of Business Research, 2015
Jiaxun He
exaly  

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Asia Pacific Journal of Marketing and Logistics, 2020
Tsai Chen
exaly  

How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study

Journal of Retailing and Consumer Services, 2020
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández   +1 more
exaly  

Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing

Journal of International Marketing, 2015
George Balabanis
exaly