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Measurement of Consumer Ethnocentrism of Slovak Consumers [PDF]

International Review Of Management and Marketing, 2014
The conceptualization of consumer ethnocentrism is inferred from the general concept of ethnocentrism which assumes that ethnocentrism starts with the culture into which an individual is born. Over time, the individual will accept the values and behaviour of this particular culture as a norm. However, when the individual becomes aware of other cultures
Taborecka-Petrovicova, Janka, Gibalova, Maria   +1 more
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Consumer Ethnocentrism

2013
The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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Cognitive Style and Consumers' Ethnocentrism

Psychological Reports, 1994
The greater availability to consumers of foreign goods since the recent globalization of business has increased the need for measures to assess consumers' attitudes and preferences for domestic and foreign products. Consumers' ethnocentrism has been proposed as a construct that may partially explain why some consumers evaluate domestic products more ...
Roger P. McIntyre, Hawa J. Meric
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Service Expectations and Consumer Ethnocentrism

Australasian Marketing Journal, 2002
This paper proposes that the concept of consumer ethnocentrism can be examined by looking at departures from the strong price/quality relationship perceived by consumers in many countries. To illustrate the argument, we examine service expectations toward life insurance and university international programs in Thailand. In evaluating country-of-origin
Mark Speece, Krairoek Pinkaeo
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Consumer ethnocentrism and consumer animosity: antecedents and consequences

International Journal of Emerging Markets, 2015
Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín, Belén Bande-Vilela, Jill Gabrielle Klein, M. Luisa del Río-Araújo   +3 more
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Chinese consumer ethnocentrism: A field experiment

Journal of Consumer Behaviour, 2012
ABSTRACTConsumer ethnocentrism presents barriers for internationalising organisations. In China, evidence of a resurgent nationalism partly fuelled by rapid economic growth portends a shift in consumption away from foreign towards domestic products.
Bi, X., Gunessee, S., Hoffmann, R., Larner, J., Hui, W., Ma, Q.-P., Mattison Thompson, Frauke   +6 more
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Consumer ethnocentrism in international services marketing

International Business Review, 1998
Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism may play an important role in the global market place ...
Ruyter, de, J.C., Wetzels, M.G.M., Birgelen, van, M.   +2 more
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Does consumer ethnocentrism influence product knowledge?

Food Quality and Preference, 2015
Abstract Consumer ethnocentrism refers to the consumer opinion as to whether or not it is appropriate or even immoral to purchase foreign-made products. The focus of this paper is to analyze the relationship between consumer ethnocentrism and consumer knowledge structures with the example of Bavarian food products.
Carolin Claudia Seitz, Jutta Roosen
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Consumer Ethnocentrism in Modern Armenia

2016
Since the publication of the seminal scholarly piece by Schooler (1965) on product bias in the Central American Common Market, the field of consumer behaviour had been flourishing with the studies investigating the effects of product place origin, or country-of-origin (COO), on consumer decision making process. The studies have shown that consumers use
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Online Consumer Ethnocentrism of Danish Consumers

2017
No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers is examined.
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