Results 181 to 190 of about 15,946 (223)

Drivers of consumer food choices of multinational corporations' products over local foods in Ghana: a maximum difference scaling study. [PDF]

Global Health
Nyarko E, Bartelmeß T.
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Modified Animosity Model: Can Animosity Really Affect Consumer Behavior? [PDF]

Furukawa, Ichiro, Jin, Chunji
core  

Consumer ethnocentrism in a transition economy

, 2018
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Consumer Animosity and Consumer Ethnocentrism

Journal of International Consumer Marketing, 1999
Consumer animosity is a construct recently introduced to the marketing literature to help marketers better understand the factors that influence consumer attitudes toward foreign products.
Jill Gabrielle Klein, Richard Ettensoe
openaire   +3 more sources

How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China

Journal of Global Marketing, 2018
This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C. Min Han, Chen Guo
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Consumer ethnocentrism and willingness to buy

International Marketing Review, 2011
PurposeThe purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism.
Josiassen, Alexander, Assaf, A. Georg, Karpen, Ingo O.   +2 more
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Consumer Perception towards Consumer Ethnocentrism

2018 International Conference on Current Trends towards Converging Technologies (ICCTCT), 2018
Globalization has brought opportunities for the countries all over the world. Even in India, many imported products are being sold and Indian products are also being exported throughout the world. In today's scenario the Indian customers are having great access to foreign goods and the Indian manufacturers are having competition from foreign products ...
null Vijayabanu, R. Gayathri, S. SaiPrashanthi, S. Harshitha Paarvathi   +3 more
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Consumers' Ethnocentrism and Fashion Leadership

Psychological Reports, 1998
This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In
Pierre Beaudoin, Ronald E. Goldsmith, Mary Ann Moore   +2 more
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Consumer ethnocentrism and consumer animosity: A literature review

Strategic Change, 2021
AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies

Journal of Consumer Behaviour, 2008
Abstract This study examined consumer ethnocentrism in Chinese societies and further to reveal whether more ethnocentric consumers would have higher preferences of domestic products. Multi‐item CETSCALE was applied in the study. Consumer surveys were administered in Taipei, Taiwan and in Shanghai, China, using stratified sampling method following the
Jane Lu Hsu, Han‐Peng Nien
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