Results 1 to 10 of about 359 (131)
Tüketici etnosentrizmi etkisini ölçmede cetscale ölçeği ve Türkiye uygulaması
, 2006 Following the radical changes in the marketing concept, consumer behavior and thefactors affecting the it have become important for people who are involved in marketing.Among these factors ?product? affects customers? buying decisions in terms of color,package, label, brand and country of origin.
Aysuna, Ceyda
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Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary. [PDF]
Heliyon, 2022 Mucha L, Vámosi K, Totth G.
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What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives. [PDF]
Foods, 2021 Wallnoefer LM, Riefler P, Meixner O.
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Uluslararası İktisadi ve İdari İncelemeler Dergisi, 2014 Tuketicilerin yerli ve yabanci urunlere yonelik davranis ve tutumlarinin degerlendirilmesi uluslararasi pazarlama yoneticileri kadar pazarlama akademisyenlerinin de ilgi odagi haline gelmis bir konudur. Tuketici etnik kokencilik egilimi olcegi (CETSCALE), soz konusu davranis ve tutumlarin olculmesinde yaygin kullanim alanina sahip bir aractir.
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El efecto del país de origen en la intención de compra: Un modelo multidimensional.
Multidisciplinary Business Review, 2010 Aunque el Efecto del País de Origen se ha estudiado extensamente en la literatura, los antecedentes de este efecto han sido estudiados muy poco. Este estudio investigó si el etnocentrismo, nacionalismo, patriotismo y el internacionalismo influencian el ...
Juan Carlos Sosa Varela +1 more
doaj
Management Dynamics in the Knowledge Economy, 2013 Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products.
Tana Cristina LICSANDRU +2 more
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"Worse but Ours," or "Better but Theirs?" - The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference. [PDF]
Front Psychol, 2016 Maison D, Maliszewski N.
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Abant Izzet Baysal University Graduate School of Social Sciences, 2013 This study aims to define the concept of "consumer ethnocentrism" and "country of origin effect" that is proposed effects buying behaviors and defines the relationship between these two concepts. According to data obtained from literature; there are some differences in the local and foreign buying behaviors of consumers that have different ethnocentric
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Does the aura surrounding healthy-related imported products fade in China? ERP evidence for the country-of-origin stereotype. [PDF]
PLoS One, 2019 Fan B, Zhang Q.
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