Results 1 to 10 of about 1,542 (149)
Ethnocentrism in Austria – Historical data [PDF]
This data article offers three inter-connected, historical datasets regarding consumer ethnocentrism in Austria. (1) The first dataset (cet-dev) was used for scale development. It replicates and extends the US-CETSCALE, developed by Shimp and Sharma [1].
Rudolf R. Sinkovics
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Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent
Consumer ethnocentrism means ‘…the appropriateness, indeed morality of purchasing foreign made products.’ Today, when the Indian consumer has great access to foreign goods and the Indian manufacturer is facing increasing competition from foreign products, the neglect of this topic in India is hard to explain.
Anupam Bawa
exaly +2 more sources
info:eu-repo/semantics ...
Ana Patricia Duarte
exaly +3 more sources
Ethnocentric Orientation of Polish and Romanian Consumers in the Light of CETSCALE Research
This article discusses the results of empirical research which determines the level of consumer ethnocentrism of Polish and Romanian citizens. The main source material has been obtained through direct interviews conducted in two cities: Rzeszow (Poland ...
Elżbieta Wolanin-Jarosz
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W niniejszym artykule omówiono wyniki badań empirycznych, których celem było określenie poziomu etnocentryzmu konsumenckiego mieszkańców Polski i Węgier.
Andrzej Szromnik +1 more
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Uma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do Brasil
O principal objetivo deste trabalho é identificar se os consumidores em São Paulo possuem tendências etnocêntricas. Em seguida, a CETSCALE é analisada dentro do contexto brasileiro.
Vivian Iara Strehlau +2 more
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In the Liberalized, Privatized and Globalized environment marketers have to understand the importance given by the customers in their purchasing process for domestic and foreign made products. Consumer ethnocentrism is very important in the consumer purchase decision making process.
C As Balachandran
exaly +2 more sources
AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other adapted versions of CETSCALE. These versions differ
Jiménez-Guerrero, José Felipe +2 more
exaly +3 more sources
Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market [PDF]
This paper aims to identify some local specifics of the ethnocentrism tendency in Romania, together with some socio-psychological variables related to buying local products.
Stere STAMULE
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Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics [PDF]
Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined ...
Md. Ashraful Alam +3 more
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