Results 1 to 10 of about 1,542 (149)

Ethnocentrism in Austria – Historical data [PDF]

open access: yesData in Brief, 2023
This data article offers three inter-connected, historical datasets regarding consumer ethnocentrism in Austria. (1) The first dataset (cet-dev) was used for scale development. It replicates and extends the US-CETSCALE, developed by Shimp and Sharma [1].
Rudolf R. Sinkovics
doaj   +2 more sources

Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent

open access: yesVikalpa, 2004
Consumer ethnocentrism means ‘…the appropriateness, indeed morality of purchasing foreign made products.’ Today, when the Indian consumer has great access to foreign goods and the Indian manufacturer is facing increasing competition from foreign products, the neglect of this topic in India is hard to explain.
Anupam Bawa
exaly   +2 more sources

Ethnocentric Orientation of Polish and Romanian Consumers in the Light of CETSCALE Research

open access: yesSociologie Românească, 2013
This article discusses the results of empirical research which determines the level of consumer ethnocentrism of Polish and Romanian citizens. The main source material has been obtained through direct interviews conducted in two cities: Rzeszow (Poland ...
Elżbieta Wolanin-Jarosz
doaj   +1 more source

ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS

open access: yesPolityki Europejskie, Finanse i Marketing, 2013
W niniejszym artykule omówiono wyniki badań empirycznych, których celem było określenie poziomu etnocentryzmu konsumenckiego mieszkańców Polski i Węgier.
Andrzej Szromnik   +1 more
doaj   +4 more sources

Uma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do Brasil

open access: yesBBR: Brazilian Business Review, 2012
O principal objetivo deste trabalho é identificar se os consumidores em São Paulo possuem tendências etnocêntricas. Em seguida, a CETSCALE é analisada dentro do contexto brasileiro.
Vivian Iara Strehlau   +2 more
doaj   +1 more source

Customers\' Attitude and Perception about Ethnocentrism-application of Consumer Ethnocentrism Scale (CETSCALE)

open access: yesResearch Journal of Applied Sciences, Engineering and Technology, 2015
In the Liberalized, Privatized and Globalized environment marketers have to understand the importance given by the customers in their purchasing process for domestic and foreign made products. Consumer ethnocentrism is very important in the consumer purchase decision making process.
C As Balachandran
exaly   +2 more sources

Using standard CETSCALE and other adapted versions of the scale for measuring consumers’ ethnocentric tendencies: An analysis of dimensionality

open access: yesBRQ Business Research Quarterly, 2014
AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other adapted versions of CETSCALE. These versions differ
Jiménez-Guerrero, José Felipe   +2 more
exaly   +3 more sources

Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market [PDF]

open access: yesRevista de Management Comparat International, 2021
This paper aims to identify some local specifics of the ethnocentrism tendency in Romania, together with some socio-psychological variables related to buying local products.
Stere STAMULE
doaj   +1 more source

Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics [PDF]

open access: yesSouth Asian Journal of Marketing, 2022
Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined ...
Md. Ashraful Alam   +3 more
doaj   +1 more source

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