Results 11 to 20 of about 359 (131)
Polityki Europejskie, Finanse i Marketing, 2013 W niniejszym artykule omówiono wyniki badań empirycznych, których celem było określenie poziomu etnocentryzmu konsumenckiego mieszkańców Polski i Węgier.
Andrzej Szromnik +1 more
doaj +8 more sources
Characterising the fruit and vegetables consumer ethnocentrism in a southern European Country: An assessment of the reliability and validity of the “CETSCALE” in Portugal [PDF]
Food Quality and Preference, 2023 info:eu-repo/semantics ...
Miguel, L., Marques, S., Duarte, A. P.
exaly +4 more sources
Ethnocentric Orientation of Polish and Romanian Consumers in the Light of CETSCALE Research
Sociologie Românească, 2013 This article discusses the results of empirical research which determines the level of consumer ethnocentrism of Polish and Romanian citizens. The main source material has been obtained through direct interviews conducted in two cities: Rzeszow (Poland ...
Elżbieta Wolanin-Jarosz
doaj +3 more sources
BRQ Business Research Quarterly, 2014 AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other adapted versions of CETSCALE. These versions differ
Juan CARLOS Gázquez-Abad
exaly +4 more sources
Ethnocentrism in Austria – Historical data [PDF]
Data in Brief, 2023 This data article offers three inter-connected, historical datasets regarding consumer ethnocentrism in Austria. (1) The first dataset (cet-dev) was used for scale development. It replicates and extends the US-CETSCALE, developed by Shimp and Sharma [1].
Rudolf R. Sinkovics
doaj +2 more sources
ETNOCENTRIKUS MAGATARTÁS VIZSGÁLATA A CETSCALE MODELL ALKALMAZÁSÁVAL
Economica, 2022 Napjainkban a helyi gazdaság és társadalom védelme már nem csak nemzetek szintjén, de globális szinten is erősen támogatott. Vizsgálatunk Sumner (1906) etnocentrizmus fogalmára épített Shimp és Sharma (1987) féle CETSCALE modellre épült. A fogyasztói kérdőíves felmérést 2021 őszén egy omnibusz kutatás keretében bonyolítottuk le egy reprezentatív mintán
Dorka T. Nagy-Pető +2 more
core +4 more sources
Uma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do Brasil
BBR: Brazilian Business Review, 2012 O principal objetivo deste trabalho é identificar se os consumidores em São Paulo possuem tendências etnocêntricas. Em seguida, a CETSCALE é analisada dentro do contexto brasileiro.
Vivian Iara Strehlau +2 more
doaj +3 more sources
Global replication of CETSCALE: A study of the Iranian market [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2012 The effects of socio-cultural factors have been studied in marketing and management for years. After the expansion of globalization in the mid-twentieth century, acceptance of foreign products by customers of targeted markets has become a challenging issue for companies.
Shaheen Mansori
exaly +2 more sources
A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Cogent Business & ManagementEthnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries.
Hussain Alhejji +3 more
doaj +3 more sources
Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent
Vikalpa, 2004 Consumer ethnocentrism means ‘…the appropriateness, indeed morality of purchasing foreign made products.’ Today, when the Indian consumer has great access to foreign goods and the Indian manufacturer is facing increasing competition from foreign products, the neglect of this topic in India is hard to explain.
Anupam Bawa
exaly +2 more sources