Results 11 to 20 of about 1,542 (149)
Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale
Gadjah Mada International Journal of Business, 2021 Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices.
Riddhish N. Joshi, Dr. Yogesh C. Joshi
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Tüketici Etnosentrizmi Ölçeğinin (CETSCALE) Faktör Yapısının Gıda Tüketimi Bağlamında İncelenmesi
Kuram ve Uygulamada Sosyal Bilimler Dergisi, 2023 Bu araştırma, Tüketici Etnosentrizmi Ölçeğinin faktör yapısının gıda tüketimi bağlamında incelenmesi ve geçerlik-güvenirlik analizlerinin yapılması amacı ile yürütülmüştür. Araştırmada; ölçeğin yapı geçerliği, güvenirliği ve madde özellikleri incelenmiştir.
Rüveyda Betül GÜRBÜZ, Sait BARDAKÇI
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ETNOCENTRIKUS MAGATARTÁS VIZSGÁLATA A CETSCALE MODELL ALKALMAZÁSÁVAL
Economica, 2022 Napjainkban a helyi gazdaság és társadalom védelme már nem csak nemzetek szintjén, de globális szinten is erősen támogatott. Vizsgálatunk Sumner (1906) etnocentrizmus fogalmára épített Shimp és Sharma (1987) féle CETSCALE modellre épült. A fogyasztói kérdőíves felmérést 2021 őszén egy omnibusz kutatás keretében bonyolítottuk le egy reprezentatív mintán
Dorka T. Nagy-Pető +2 more
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International Journal of Consumer Studies, Volume 45, Issue 2, Page 273-286, March 2021., 2021 Abstract Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food.
Saeed Shahabi Ahangarkolaee +1 more
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Consumer preferences for red wine in the Spanish market [PDF]
Ciência e Técnica Vitivinícola, 2016 Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies.
Bernabéu Rodolfo +2 more
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Management : Journal of Contemporary Management Issues, 2023 By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region.
Hana Řezanková +3 more
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Etnocentrismo del consumidor e intención de compra en países en desarrollo
Retos, 2021 Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros, percibidos como superiores entre los consumidores, lo que pone en desventaja a sus productos. Por consiguiente, los productores locales
Catalina González-Cabrera +1 more
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Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]
Sociološki Pregled, 2017 This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana +2 more
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Etnosentrik Eğilim Bağlamında Yerli Üretim Logosunun Satın Alma Niyeti Üzerindeki Rolü
Türkiye İletişim Araştırmaları Dergisi, 2020 Bireylerin etnosentrik eğilimleri doğrultusunda markalara yönelik satın alma niyeti geliştirdikleri varsayılmaktadır. Markalar ise ait oldukları menşei ülke bilgilerini bir avantaja çevirme ve bu avantajı tüketicileri ikna etme aracı olarak kullanma ...
Mevlüt Sedat Dönmez
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Global replication of CETSCALE: A study of the Iranian market [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2012 The effects of socio-cultural factors have been studied in marketing and management for years. After the expansion of globalization in the mid-twentieth century, acceptance of foreign products by customers of targeted markets has become a challenging issue for companies.
Ilghelich Nadimi +2 more
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