Results 21 to 30 of about 1,542 (149)
Journal of Business Economics and Management, 2010 Globalisation has resulted in businesses extending their market coverage to include international markets, which has provided customers with an ever‐expanding choice of domestic and foreign purchase options.
Halil Nadiri, Mustafa Tümer
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Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
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Explaining Inconsistencies in Implicit and Explicit Attitudes towards Domestic and Foreign Products [PDF]
, 2018 Purpose This article examines the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries.
Balabanis, G., Liu, M., Tseng Hsiang, T.
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AN ATTEMPT TO DETERMINE THE SCALE OF FOOD CONSERVATISM – RESULTS OF THE PILOT STUDY
Humanities and Social Sciences, 2018 Retaining cultural, social and gastronomic heritage is an important part of national identity and has economic implications for the local economy who produce food.
Iwona OLENIUCH, Izabela CICHOCKA
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The application of SCONET scale in the research of consumer ethnocentrism in Serbia [PDF]
Marketing (Beograd. 1991)The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market.
Gašević Dragana +3 more
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Tržište, 2023 Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
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Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
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Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
New Medit, 2020 Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods ...
Rodolfo Bernabéu +3 more
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Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
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Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
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