Results 21 to 30 of about 127 (101)
Journal of Business Economics and Management, 2010 Globalisation has resulted in businesses extending their market coverage to include international markets, which has provided customers with an ever‐expanding choice of domestic and foreign purchase options.
Halil Nadiri, Mustafa Tümer
doaj +1 more source
Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj +1 more source
AN ATTEMPT TO DETERMINE THE SCALE OF FOOD CONSERVATISM – RESULTS OF THE PILOT STUDY
Humanities and Social Sciences, 2018 Retaining cultural, social and gastronomic heritage is an important part of national identity and has economic implications for the local economy who produce food.
Iwona OLENIUCH, Izabela CICHOCKA
doaj +1 more source
Tržište, 2023 Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
doaj +1 more source
The application of SCONET scale in the research of consumer ethnocentrism in Serbia [PDF]
Marketing (Beograd. 1991)The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market.
Gašević Dragana +3 more
doaj +1 more source
Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
doaj +1 more source
Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
doaj +1 more source
Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
New Medit, 2020 Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods ...
Rodolfo Bernabéu +3 more
doaj +1 more source
Ekonomski Vjesnik, 2023 Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic ...
Cristina Fleșeriu +2 more
doaj +1 more source
A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Cogent Business & ManagementEthnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries.
Hussain Alhejji +3 more
doaj +1 more source