Results 41 to 50 of about 127 (101)
The impact of ethnocentrism on Serbian consumers [PDF]
The purpose of this paper is to examine the impact of consumer ethnocentrism on the intention to buy local products by Serbian consumers. Modern business trends and market changes are followed by new trends in consumer behaviour.
Veljković Saša
doaj
Review of the theoretical and empirical literature of consumer ethnocentrism [PDF]
This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987.
Stamule Stere, Bora Trajani
doaj
The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County.
Antonija Kvasina +2 more
doaj +1 more source
TÜKETİCİ ETNOSENTRİZMİ: BEYAZ EŞYA VE İÇECEK SEKTÖRLERİNDE KARŞILAŞTIRMALI BİR SAHA ARAŞTIRMASI
Globalleşmenin hızla yayılması ve uluslararası pazarlamanın gelişmesiyle günümüzde dünyanın bir köşesinde üretilen bir ürün, dünyanın diğer köşesindeki bir ülkeye kolayca ulaştırılabilmekte ve ülkeler arasında ürünlerin giriş ve çıkışı kolay yollarla ...
T. Şükrü YAPRAKLI, Ercan KESER
doaj +4 more sources
A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]
The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
doaj
Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia
Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge for companies. Motivation: The purpose of the paper is to examine the antecedents and consequences of CE, who high-ethnocentric consumers are and whether CE can be
Mira Rakic +2 more
doaj +1 more source
How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments. [PDF]
Jia Q +7 more
europepmc +1 more source
Decolonising vaccine production: Unpacking Ghanaians' support for made-in-Africa vaccines. [PDF]
Adongo CA +5 more
europepmc +1 more source
Consumer ethnocentrism is a highly relevant topic as it affects not only the context of consumer behavior, but also the domestic economy and international trade. This article aims to investigate the adaptability of the tool for measuring consumer ethnocentrism – CETSCALE – in the selected countries of the Philippines, Slovakia, and the Czech Republic ...
Čvirik, Marián, Dotong, Emmanuel
openaire +2 more sources
Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns.
Péter Czine +3 more
doaj +1 more source

