Results 41 to 50 of about 1,542 (149)
Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products [PDF]
Free trade as embraced by globalization is altering the world\u27s economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products.
Durvasula, Srinivas, Lysonski, Steven
core +1 more source
The Indonesian Values Scale: an Empirical Assessment of the Short-Form Scale [PDF]
Culture is an important variable that influences people's behavior. Culture involves several elements, such as language, myth, ritual, custom, artifact, law, and values. However, values are known as the most important elements in describing culture.
Sihombing, S. O. (Sabrina)
core +2 more sources
Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile ...
William T. Neese +2 more
doaj +1 more source
ABSTRACT Human and planetary health goals have coalesced within consumer food choices. Food‐based dietary guidelines provide expert recommendations on what to eat, however, adherence is low and few include sustainability recommendations. This systematic review sought to extract consumer behavioural findings specifically related to ‘healthy sustainable ...
Bríd C. Bourke +2 more
wiley +1 more source
Probing the Etic vs. Emic Nature of Consumer Ethnocentrism [PDF]
The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports.
Durvasula, Srinivas, Lysonski, Steven
core +1 more source
Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB ...
Eyob Minbale +6 more
wiley +1 more source
Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations [PDF]
Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition ...
Anastasia Stathopoulou +12 more
core +2 more sources
A COMPARATIVE STUDY ON TURKISH AND ALBANIAN CONSUMERS ETHNOCENTRISM LEVELS [PDF]
As retail companies around the globe expand their international operations,consumers are introduced to numerous products. Therefore, the factors affectingtheir purchase intention have become diversified.
Ahmet Tuzcuoglu +2 more
core
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [PDF]
As globalization intensifies, multinational companies are not only compelled to expand their operations, but are also facing greater pressure to enhance productivity and concomitant return on investment (ROI).
Durvasula, Srinivas, Lysonski, Steven
core +1 more source
`They don't want us to become them': Brand Local Integration and consumer ethnocentrism [PDF]
This paper investigates whether positioning strategies of foreign brands that integrate both foreign and 'localised' dimensions of country-of-origin (COO) appeals shape perceptions and attitudes of domestically biased consumers.
Broderick, A.J. +4 more
core +1 more source

