Results 41 to 50 of about 359 (131)
Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
doaj +1 more source
Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
doaj +1 more source
Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods ...
Rodolfo Bernabéu +3 more
doaj +1 more source
Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic ...
Cristina Fleșeriu +2 more
doaj +1 more source
Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
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An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
The primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and ...
Strehlau, Vivian Iara +2 more
openaire +2 more sources
Tüketici Etnosentrizmi: Suriyeli Göçmenler Üzerinde CEESCALE Ölçeği ile Bir Uygulama
Bu çalışmanın amacı, tüketici etnosentrizminin ölçümü konusunda yeni bir bakış açısı getiren CEESCALE ölçeğinin geçerlik ve güvenilirliğinin test edilmesidir.
Mehmet Ali PAYLAN +3 more
doaj +1 more source
Nudging local: Do information treatments work?
Abstract This study examines how information nudges shape consumer preferences for locally grown foods. Using an online discrete choice experiment with blueberries, we assess the effectiveness of tailored information emphasizing local economy support, quality, and environmental benefits in increasing consumer valuation of state‐branded products ...
Younghyeon Jeon +5 more
wiley +1 more source
Abstract This narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived ...
Ream Nabil Kinawy
wiley +1 more source
Az etnocentrizmus szerepe a vásárlói döntésekben [PDF]
A tanulmány a hazai etnocentrikus fogyasztói magatartásra ható tényezőket, azok összetevőit, és a közöttük lévő kapcsolatrendszert vizsgálja élelmiszeripari termékek fogyasztásának a vonatkozásában.
Totth, Gedeon +3 more
core +1 more source

