Results 61 to 70 of about 359 (131)

Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia

Management, 2018
Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge for companies. Motivation: The purpose of the paper is to examine the antecedents and consequences of CE, who high-ethnocentric consumers are and whether CE can be
Mira Rakic, Beba Rakic, Ljiljana Stanojević   +2 more
doaj   +1 more source

Análisis de la escala etnocentrista CETSCALE en Cd. Victoria, Tamaulipas. Un estudio exploratorio

, 2017
El etnocentrismo se ha convertido en un aspecto relevante para los consumidores ya que forma parte de su identidad con su nación y el mundo. El propósito de esta nvestigación es determinar los factores de etnocentrismo en el sector de bebidas alcohólicas
Medina-Quintero, José Melchor, MARIA ISABEL DE LA GARZA RAMOS, JOSE MELCHOR MEDINA QUINTERO, Echeverría-Ríos, Osiris María, OSIRIS MARIA ECHEVERRIA RIOS, De la Garza-Ramos, María Isabel   +5 more
core  

The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis

, 2005
Ethnocentrism, CETSCALE, non-profit sector, arts marketing,
Kottasz, Rita, Bennett, Roger, Roger Bennett, Rita Kottasz   +3 more
core   +1 more source

Consumer Ethnocentrism in the Middle East: Measurement Properties of the CETSCALE in Tunisia and Lebanon

, 2011
Country of origin is an important construct in consumer decision making relative to purchasing foreign or domestic products or services. Consumer ethnocentrism has been shown to be an important determinant in purchasing foreign versus domestic products ...
Mangleburg, Tamara F., Ben Mrad, Selima, Mullen, Michael R.   +2 more
core  

Extending the construct of consumer ethnocentrism: When foreign products are preferred

, 2006
Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.
Ettenson, Richard, Klein, Jill Gabrielle, Krishnan, Balaji C.   +2 more
core   +1 more source

How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments. [PDF]

Behav Sci (Basel), 2023
Jia Q, Zhou S, Liu R, Zuo Y, Pan C, Chen Y, Gong Y, Chen R.   +7 more
europepmc   +1 more source

Decolonising vaccine production: Unpacking Ghanaians' support for made-in-Africa vaccines. [PDF]

Vaccine X, 2023
Adongo CA, Tuoyire DA, Azuug M, Appiah AB, Taale F, Amadu I.   +5 more
europepmc   +1 more source

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

, 1997
An important contribution to consumer research has been the development and international application of the CETSCALE, measuring consumer ethnocentrism.
Andrews, J. Craig, Netemeyer, Richard G., Durvasula, Srinivas   +2 more
core   +1 more source

The Diagnosis of the Level of Consumer Ethnocentrism of Poles Using the CETSCALE Method

, 2013
W artykule omówiono istotę etnocentryzmu konsumenckiego. Zaprezentowano metodologię badawczą tego zjawiska, ze szczególnym uwzględnieniem CETSCALE, i dokonano przeglądu wybranych badań empirycznych prowadzonych wśród konsumentów polskich.
Szromnik, Andrzej, Wolanin-Jarosz, Elżbieta   +1 more
core  

Ethnocentrism & “Made in Tags” go Hand in Hand for Indian Youths “Cetscale Validation and Dimensionality Assessment”

, 2013
“Consumer Ethnocentrism is the meticulousness, indeed morality of purchasing foreign manufactured products”. Transnational economy creates a great pressure on marketers by mounting tough competition across the world, providing an opportunity to Indian ...
Singh, Sandeep, Kewlani, Swati
core