A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]
Eurasian Journal of Business and Economics, 2013 The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
doaj
CUSTOMER PERCEPTION OF FOREIGN PRODUCTS: AN ANALYSIS OF COUNTRY OF ORIGIN EFFECT IN ALBANIAN MARKET [PDF]
, 2013 The Country-Of-Origin (COO) effect is among most important parts ininternational marketing field. Even though the impacts of COO on the consumer behavior have been studied for last decades, its impacts are still among scholars'interest fields. Albania is
Albana Tatari, Yuksel Koksal
core
Market entry using country-of-origin intelligence in an emerging market. [PDF]
, 2007 Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan.
Bamber, David, Khan, Hina
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TÜKETİCİ ETNOSENTRİZMİ: BEYAZ EŞYA VE İÇECEK SEKTÖRLERİNDE KARŞILAŞTIRMALI BİR SAHA ARAŞTIRMASI
Sosyal Ekonomik Araştırmalar Dergisi, 2013 Globalleşmenin hızla yayılması ve uluslararası pazarlamanın gelişmesiyle günümüzde dünyanın bir köşesinde üretilen bir ürün, dünyanın diğer köşesindeki bir ülkeye kolayca ulaştırılabilmekte ve ülkeler arasında ürünlerin giriş ve çıkışı kolay yollarla ...
T. Şükrü YAPRAKLI, Ercan KESER
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BRAND ORIGIN DAN PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SMARTPHONE ANDROID [PDF]
, 2014 This research aims to find out how respondents perceived quality of smartphone android brand origin from Japan, Indonesia, and South Korea. The population in this research is the users of smartphone android in Yogyakarta. The sample used was 200 students
Tchang, Paus Peterson
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The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment [PDF]
, 2014 Purpose – The purpose of this paper was to examine the in!uence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment.
Abosag, Ibrahim, Farah, Maya
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CONSUMERS’ ATTITUDES TOWARDS NON-LOCAL PRODUCTS: A CASE OF PAKISTAN [PDF]
This study investigated the attitudes of Pakistani consumers towards non local (imported) products. Country of Origin (COO) effect was the main thing to find out.
Muhammad Nisar Khattak, Tazeem Ali Shah
core
Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia
Management, 2018 Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge for companies. Motivation: The purpose of the paper is to examine the antecedents and consequences of CE, who high-ethnocentric consumers are and whether CE can be
Mira Rakic +2 more
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Tüketici etnosentrizmi etkisini ölçmede cetscale ölçeği ve Türkiye uygulaması [PDF]
, 2006 Following the radical changes in the marketing concept, consumer behavior and thefactors affecting the it have become important for people who are involved in marketing.Among these factors ?product? affects customers? buying decisions in terms of color,package, label, brand and country of origin.
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Uluslararası İktisadi ve İdari İncelemeler Dergisi, 2014 Tuketicilerin yerli ve yabanci urunlere yonelik davranis ve tutumlarinin degerlendirilmesi uluslararasi pazarlama yoneticileri kadar pazarlama akademisyenlerinin de ilgi odagi haline gelmis bir konudur. Tuketici etnik kokencilik egilimi olcegi (CETSCALE), soz konusu davranis ve tutumlarin olculmesinde yaygin kullanim alanina sahip bir aractir.
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