Results 51 to 60 of about 359 (131)
Cogent Business & Management, 2018 Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile ...
William T. Neese +2 more
doaj +1 more source
International Journal of Consumer Studies, Volume 48, Issue 5, September 2024.ABSTRACT Human and planetary health goals have coalesced within consumer food choices. Food‐based dietary guidelines provide expert recommendations on what to eat, however, adherence is low and few include sustainability recommendations. This systematic review sought to extract consumer behavioural findings specifically related to ‘healthy sustainable ...
Bríd C. Bourke +2 more
wiley +1 more source
Complexity, Volume 2024, Issue 1, 2024.Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB ...
Eyob Minbale +6 more
wiley +1 more source
Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic [PDF]
Journal of Competitiveness, 2012 In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in different industrial and cultural ...
Wanninayake W.M.C.Bandara +1 more
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Journal of Consumer Sciences, 2019 JCS VOL 01 NO 01 Access Information 54 Bawah Market 4 Buying Behavior 7 CETSCALE 5 Complaint Intention 56 Composite reliability 23 Counseling teachers 28 Culture Values 55 Domestic 8 Ethnocentrism 6 Excitement 44 Foreign 8 Hedonic buying ...
JCS Volume 1
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The impact of ethnocentrism on Serbian consumers [PDF]
Marketing (Beograd. 1991), 2009 The purpose of this paper is to examine the impact of consumer ethnocentrism on the intention to buy local products by Serbian consumers. Modern business trends and market changes are followed by new trends in consumer behaviour.
Veljković Saša
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Review of the theoretical and empirical literature of consumer ethnocentrism [PDF]
Social Sciences and Education Research Review, 2015 This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987.
Stamule Stere, Bora Trajani
doaj
Management : Journal of Contemporary Management Issues, 2018 The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County.
Antonija Kvasina +2 more
doaj +1 more source
A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]
Eurasian Journal of Business and Economics, 2013 The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
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TÜKETİCİ ETNOSENTRİZMİ: BEYAZ EŞYA VE İÇECEK SEKTÖRLERİNDE KARŞILAŞTIRMALI BİR SAHA ARAŞTIRMASI
Sosyal Ekonomik Araştırmalar Dergisi, 2013 Globalleşmenin hızla yayılması ve uluslararası pazarlamanın gelişmesiyle günümüzde dünyanın bir köşesinde üretilen bir ürün, dünyanın diğer köşesindeki bir ülkeye kolayca ulaştırılabilmekte ve ülkeler arasında ürünlerin giriş ve çıkışı kolay yollarla ...
T. Şükrü YAPRAKLI, Ercan KESER
doaj +4 more sources