Results 51 to 60 of about 1,542 (149)
The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism [PDF]
, 2007 As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity.
Teoh, Kenny Guan Cheng
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, 2008 Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for ...
Garma, Romana +2 more
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Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic [PDF]
Journal of Competitiveness, 2012 In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in different industrial and cultural ...
Wanninayake W.M.C.Bandara +1 more
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Consumer Ethnocentrism: A Comparison of Arab and Western Audiences [PDF]
, 2010 The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S.
Keenan, Kevin, Pokrywczynski, James
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Journal of Consumer Sciences, 2019 JCS VOL 01 NO 01 Access Information 54 Bawah Market 4 Buying Behavior 7 CETSCALE 5 Complaint Intention 56 Composite reliability 23 Counseling teachers 28 Culture Values 55 Domestic 8 Ethnocentrism 6 Excitement 44 Foreign 8 Hedonic buying ...
JCS Volume 1
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The direction of the response scale matters - accounting for the unit of measurement [PDF]
, 2019 Purpose: Psychometric analyses of self-administered questionnaire data tend to focus on items and instruments as a whole. The purpose of this paper is to investigate the functioning of the response scale and its impact on measurement precision.
Koller, Monika, Salzberger, Thomas
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The impact of ethnocentrism on Serbian consumers [PDF]
Marketing (Beograd. 1991), 2009 The purpose of this paper is to examine the impact of consumer ethnocentrism on the intention to buy local products by Serbian consumers. Modern business trends and market changes are followed by new trends in consumer behaviour.
Veljković Saša
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Review of the theoretical and empirical literature of consumer ethnocentrism [PDF]
Social Sciences and Education Research Review, 2015 This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987.
Stamule Stere, Bora Trajani
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Management : Journal of Contemporary Management Issues, 2018 The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County.
Antonija Kvasina +2 more
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Factors explaining farmers’ behaviours and intentions about agricultural methods of production. Organic vs. conventional comparison [PDF]
, 2008 We investigate the factors explaining behaviours and attitudes of farmers towards organic practices. Among a wide set of motivational, economic and environmental variables, we focus on those factors related to ethnocentrism of farmers and the importance ...
Canavari, Prof. Maurizio +2 more
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