Results 31 to 40 of about 127 (101)
Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
doaj +1 more source
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
The primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and ...
Strehlau, Vivian Iara +2 more
openaire +2 more sources
Tüketici Etnosentrizmi: Suriyeli Göçmenler Üzerinde CEESCALE Ölçeği ile Bir Uygulama
Bu çalışmanın amacı, tüketici etnosentrizminin ölçümü konusunda yeni bir bakış açısı getiren CEESCALE ölçeğinin geçerlik ve güvenilirliğinin test edilmesidir.
Mehmet Ali PAYLAN +3 more
doaj +1 more source
Nudging local: Do information treatments work?
Abstract This study examines how information nudges shape consumer preferences for locally grown foods. Using an online discrete choice experiment with blueberries, we assess the effectiveness of tailored information emphasizing local economy support, quality, and environmental benefits in increasing consumer valuation of state‐branded products ...
Younghyeon Jeon +5 more
wiley +1 more source
Abstract This narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived ...
Ream Nabil Kinawy
wiley +1 more source
Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile ...
William T. Neese +2 more
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ABSTRACT Human and planetary health goals have coalesced within consumer food choices. Food‐based dietary guidelines provide expert recommendations on what to eat, however, adherence is low and few include sustainability recommendations. This systematic review sought to extract consumer behavioural findings specifically related to ‘healthy sustainable ...
Bríd C. Bourke +2 more
wiley +1 more source
Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB ...
Eyob Minbale +6 more
wiley +1 more source
Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic [PDF]
In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in different industrial and cultural ...
Wanninayake W.M.C.Bandara +1 more
doaj
JCS VOL 01 NO 01 Access Information 54 Bawah Market 4 Buying Behavior 7 CETSCALE 5 Complaint Intention 56 Composite reliability 23 Counseling teachers 28 Culture Values 55 Domestic 8 Ethnocentrism 6 Excitement 44 Foreign 8 Hedonic buying ...
JCS Volume 1
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