Results 31 to 40 of about 359 (131)
Consumer preferences for red wine in the Spanish market [PDF]
Ciência e Técnica Vitivinícola, 2016 Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies.
Bernabéu Rodolfo +2 more
doaj +1 more source
Etnosentrik Eğilim Bağlamında Yerli Üretim Logosunun Satın Alma Niyeti Üzerindeki Rolü
Türkiye İletişim Araştırmaları Dergisi, 2020 Bireylerin etnosentrik eğilimleri doğrultusunda markalara yönelik satın alma niyeti geliştirdikleri varsayılmaktadır. Markalar ise ait oldukları menşei ülke bilgilerini bir avantaja çevirme ve bu avantajı tüketicileri ikna etme aracı olarak kullanma ...
Mevlüt Sedat Dönmez
doaj +1 more source
Etnocentrismo del consumidor e intención de compra en países en desarrollo
Retos, 2021 Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros, percibidos como superiores entre los consumidores, lo que pone en desventaja a sus productos. Por consiguiente, los productores locales
Catalina González-Cabrera +1 more
doaj +1 more source
Kuram ve Uygulamada Sosyal Bilimler Dergisi, 2023 Bu araştırma, Tüketici Etnosentrizmi Ölçeğinin faktör yapısının gıda tüketimi bağlamında incelenmesi ve geçerlik-güvenirlik analizlerinin yapılması amacı ile yürütülmüştür. Araştırmada; ölçeğin yapı geçerliği, güvenirliği ve madde özellikleri incelenmiştir.
GÜRBÜZ, Rüveyda Betül +1 more
openaire +3 more sources
Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj +1 more source
AN ATTEMPT TO DETERMINE THE SCALE OF FOOD CONSERVATISM – RESULTS OF THE PILOT STUDY
Humanities and Social Sciences, 2018 Retaining cultural, social and gastronomic heritage is an important part of national identity and has economic implications for the local economy who produce food.
Iwona OLENIUCH, Izabela CICHOCKA
doaj +1 more source
Tržište, 2023 Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
doaj +1 more source
Consumer motives for buying regional products:the REGIOSCALE
, 2022 Consumers are increasingly turning towards regional products (RP). The Consumer Ethnocentric Scale (CETSCALE) has been widely used to examine consumer motives for buying national and RPs. However, recent studies highlight that the CETSCALE alone does not
Waehning, Nadine
core +2 more sources
The application of SCONET scale in the research of consumer ethnocentrism in Serbia [PDF]
Marketing (Beograd. 1991)The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market.
Gašević Dragana +3 more
doaj +1 more source