The effects of marketing activities on fast moving consumer good purchases : the case of yoghurt Italian market. [PDF]
This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional ...
Giorgio Tassinari +2 more
core
Marketing implications of traditional and ICT-mediated leisure activities [PDF]
This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
core +1 more source
Quality-satisfaction-loyalty: consumer behaviour in catering
Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona +1 more
openaire +3 more sources
A Complexation‐Mediated Diffusion‐Limited Growth (CMDLG) framework is established to rationalize the anisotropic growth of lead‐free perovskites. Integrating coordination chemistry with mass transport kinetics, this study theoretically derives and experimentally validates that stable iodocuprate complexes induce a diffusion‐limited regime.
Hyunmin Lee +5 more
wiley +1 more source
Pengaruh Service Quality dan Brand Image terhadap Loyalitas melalui Kepuasan Konsumen pada Inul Vizta Karaoke di Jakarta (Studi Kasus pada Kepuasan Konsumen Inul Vizta Karaoke di Jakarta) [PDF]
This study takes the research object karoke effort Inul Vizta which in 2014 experienced a decline in the number of visitors. The purpose of this study to determine the effect of Service Quality and Brand Image on Customer Loyalty through Customer ...
Kenny, A. (Andreas), Tyas, A. A. (Ari)
core
We present ultrathin flexible transparent electrodes through iCVD‐enabled molecular control of 10 nm gold films on poly(dimethylaminomethylstyrene). In vivo validation demonstrated photoelectric artifact reduction vs. opaque electrodes and preservation of natural neural dynamics.
Tae Jin Mun +11 more
wiley +1 more source
The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction
This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction.
Mesra B +2 more
doaj +1 more source
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI PRUDENTIAL DI KOTA SEMARANG [PDF]
This study aimed to (1) knowing how to value customer loyalty at Prudential insurance consumers, (2) knowing how the appeal of advertising on consumer loyalty to the insurer Prudential, and knowing how competencies influence salesperson customer ...
PRAMESWARI, Nanda Putri +1 more
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Parallel 3D Bioprinting on SLIPS‐Microarrays
This work introduces the first truly parallel 3D bioprinting method, enabling both the simultaneous fabrication of hundreds of cell laden hydrogel 3D structures and their HTS in individual liquid compartments. By integrating Digital Light Processing (DLP) stereolithography with functional micropatterns, the platform decouples printing time from array ...
Julius von Padberg +3 more
wiley +1 more source
Behavioural loyalty towards store brands. [PDF]
This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable.
Labeaga, José M. +2 more
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