The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction [PDF]
The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation.
Xiangzhou Hua +3 more
doaj +2 more sources
The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business? [PDF]
The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce.
Hadi Kurniadi, Junaid Ali Saeed Rana
doaj +1 more source
THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]
This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
doaj +1 more source
The Influence of Service Quality and Social Media on Consumer Satisfaction
Consumer Satisfaction is part of the elements inherent in consumers. Currently, there are several alternatives to ensure customer satisfaction, including Service Quality and Social Media.
Sofian Nurhasan, Dudi Hendaryan
doaj +1 more source
CONSUMER LOYALTY KARUNIA BARU SHIPPING COMPANY: SERVICE QUALITY, PRICE, AND CONSUMER SATISFACTION
: This study aims to determine the effect of service quality, and perceived price fairness through consumer satisfaction on consumer loyalty at Karunia Baru Shipping Company.
Gilbert Anthoni Axel
doaj +1 more source
The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
doaj +1 more source
Erigo Customer Loyalty at Shopee E-Commerce
Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer ...
Prido Risnaldi, Hartoyo, Prita Prasetya
doaj +1 more source
Impact of Service Quality and Complaint Management on Customer Satisfaction Case Study from E-Commerce Marketing Client Lazada [PDF]
The purpose of this study was to clarify (1) the impact of service quality on Lazada user satisfaction, (2) the impact of complaints handling on Lazada user satisfaction, and (3) the impact of satisfaction of users on the loyalty of Lazada users.
Rohmayati Nita Selvia, Hidayat Rachmad
doaj +1 more source
A Framework for Online Social Network Volatile Data Analysis: A Case for the Fast Fashion Industry [PDF]
Consumer satisfaction is an important part for any business as it has been shown to be a major factor for consumer loyalty. Identifying satisfaction in products is also important as it allows businesses alter production plans based on the level of ...
Anoud Hani +3 more
doaj +3 more sources
This study aims to apply factor analysis to identify factors that affect consumer satisfaction with bread cider sales. Consumer satisfaction is a key factor that affects the success of a business, especially in the food and beverage industry.
Sri Sukmawati +2 more
doaj +1 more source

