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The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) [PDF]
Journal of Economics Education and Entrepreneurship, 2022 The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products.
Wiwin Riski Windarsari +2 more
doaj +1 more source
Jurnal Siasat Bisnis, 2011 The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
doaj +4 more sources
Pengaruh Kualitas Produk dan Pengendalian Internal Terhadap Kepuasan Konsumen E-Commerce
Jurnal Akuntansi, 2022 Consumer satisfaction is an important aspect that needs to be considered by e-commerce sellers. Good product quality and supported by proper internal control will increase e-commerce customer satisfaction. This study aims to examine the effect of product
Silvia Gunawan, Candra Sinuraya
doaj +1 more source
CONSUMER VALUE, CONSUMER EXPERIENCE AND CONSUMER SATISFACTION
JURNAL CAFETARIA, 2021 Hubungan antara nilai pelanggan dan kepuasan pelanggan juga terkait dengan nilai pelanggansebagai persepsi pelanggan tentang konsekuensi yang diinginkan dari penggunaan produk.Semakin tinggi nilai pelanggan, semakin tinggi kepuasan pelanggan. Dengan adanyaexperiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu denganyang ...
openaire +2 more sources
Journal of Management Small and Medium Enterprises (SME's)The aim of this research is to determine consumer loyalty in the Bumi Kepanduan Unit Sentul Bogor which is influenced by consumer trust, emotions through consumer satisfaction, and 100 people were sampled.
Endang Silaningsih +2 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research aims to examine the influence of promotions, CRM, and consumer trust on customer loyalty through consumer satisfaction as an intervening variable. Research was conducted on consumers who were students at the English Center.
Nikma Yucha, Hwihanus Hwihanus
doaj +1 more source
Desimal, 2021 Testing the effect of hedonic value on loyalty, the hedonic value on satisfaction, and customer satisfaction on consumer loyalty, and investigating the effect of hedonic value on consumer loyalty with customer satisfaction as an intervening variable is ...
Vivi Iswanti Nursyirwan, Nina Valentika
doaj +1 more source
Determinants of Food Consumer Satisfaction in Online Marketplaces: The Influence of Website Quality, Product, Price, Responsiveness, and Service [PDF]
E3S Web of ConferencesRecently, there has been a growing trend of selling food products online through marketplaces. Consumer satisfaction plays a crucial role in supporting the sustainability of online food businesses.
Saffana Aprila, Akhmadi Heri
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective The aim of this study was to determine the differences in demographic, serologic, and clinical characteristics between male and female patients with systemic sclerosis (SSc) in an Australian cohort. Methods This was a retrospective observational study using data from the Australian Scleroderma Cohort Study.
Emily Lin +14 more
wiley +1 more source
Consumer satisfaction and redress with a government third-party complaints agency [PDF]
, 2010 As governments around the world adopt a marketing orientation, the importance of consumer satisfaction to the effectiveness of the organization is being recognized. While some investigation of satisfaction with a government agencies' service has occurred,
Hartel, Charmine E.J. +3 more
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