Results 121 to 130 of about 8,397 (159)

Consumer Loyalty to an Airline

2013
The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies.
Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García   +2 more
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Understanding consumer loyalty

2008
L'objectif de cet article est de proposer une synthèse d'un concept primordial en marketing, aussi bien d'un point de vue managérial que conceptuel: la fidélité. Après avoir analysé les définitions de la fidélité et leur évolution, un panorama des explications théoriques est dressé.
Lichtlé, Marie-Christine, Plichon, V.
openaire   +1 more source

Whence Consumer Loyalty?

Journal of Marketing, 1999
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Actively influencing consumer loyalty

Journal of Consumer Marketing, 2003
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Nadia Crittenden, Ron Henderson   +2 more
openaire   +1 more source

Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
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AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

Decision Sciences, 1971
AbstractThe concept of consumer “loyalty” (i.e., preference for a particular store or brand) is intriguing to marketing scholars and practitioners. Research in this area would be enhanced by the acceptance of an operational measure of consumer loyalty. Loyalty appears to be a tri‐dimensional concept; per cent of budget, allocated to the store or brand,
ROGER L. BURFORD, BEN M. ENIS, GORDON W. PAUL   +2 more
openaire   +1 more source

Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
openaire   +1 more source

Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
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Consuming loyalty: marketing technology and relationships in the consumer society

2009
The field of marketing is currently undergoing a reconceptualization, largely influenced by new computer and communication technologies. The shift to more high-tech ways of knowing is linked to a new discourse on customer loyalty, relationship management, and customer-specific marketing.
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Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
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