Results 31 to 40 of about 2,135 (108)
The Costs of Loyalty. On Loyalty Rewards and Consumer Welfare
SSRN Electronic Journal, 2017 Loyalty rewards are pervasive. Airlines offer frequent flyer programs; credit cards provide miles, points, and cash-back; and groceries stores and pharmacies offer points to redeem “free” products. Despite their framing, however, “rewards” can harm consumers. Academics have recently argued that while rewards lock-in consumers and increase the prices of
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LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN
Jurnal Psikologi Undip, 2012 This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti +2 more
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SAGE OpenConsumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service ...
Jinying Li, Gukseong Lee
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TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2017 The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market.
V. Zhurylo
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence of content personalization on consumer satisfaction and brand loyalty of Netflix users in Jabodetabek and to examine the mediating role of consumer satisfaction.
Rafly Raihan Ardyansyah
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An Adaptation of the Quality–Loyalty Model to Study Green Consumer Loyalty
SustainabilityThis research proposes an adaptation of the quality–loyalty model in which affective commitment is integrated as a key factor in the proposed framework. The study presented a comprehensive framework encompassing 11 hypotheses formulated from an extensive literature review.
Thi Hoang Ha Tran, Tuan Le-Anh
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Developing a consumer loyalty model
, 2017 Loyalty in the tourism literature is borrowed from the consumer behaviour literature, but adapted to the specific characteristics of the tourism and hospitality industry. This chapter identifies key constructs that relate to loyalty behaviours in the tourism industry.
Ladsawut, J, Nunkoo, R
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study examines the influence of brand identity and cultural promotion on consumer loyalty. The research uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships between variables ...
Ririn Ferianti, Rahmadi Rahmadi
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JKBM (Jurnal Konsep Bisnis dan Manajemen), 2019 This study aims to determine the effect of independent variables both simultaneously and partially on the dependentt variable. The research population of the population of Pematangsiantar has a population of 247,411 people.
Dedi Suhendro
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