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Building Loyalty in Consumer Markets

2009
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits
openaire   +1 more source

Consumer Satisfaction and Loyalty: Two Main Consequences of Retailer Personality

Journal of Retailing and Consumer Services, 2012
Cindy Lombart, Didier LOUIS
exaly  

A Higher-Order Model of Consumer Brand Engagement and Its Impact on Loyalty Intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Consumer loyalty to the brand

СОЦІАЛЬНІ КОМУНІКАЦІЇ: ІНСТРУМЕНТИ, ТЕХНОЛОГІЯ І ПРАКТИКА
openaire   +1 more source

Consumer Service and Loyalty in Spanish Grocery Store Retailing: An Empirical Study

International Journal of Consumer Studies, 2009
Arturo Molina
exaly  

Consumer Learning, Brand Loyalty, and Competition

Marketing Science, 2004
J Miguel Villas-Boas
exaly  

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