Results 131 to 140 of about 8,397 (159)

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Sustainability, 2020
Malik Zia-Ud-Din, Naveed Ahmad, Muhammad Safdar Sial   +2 more
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

Journal of Business Research, 2017
Eunil Park, Ki Joon Kim, Sang Jib Kwon
exaly  

Building Loyalty in Consumer Markets

2009
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits
openaire   +1 more source

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Zelia Raposo Santos
exaly  

Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Robert East, Wendy Lomax, Philip Gendall   +2 more
exaly  

An Investigation of Consumer Loyalty to Stores

1990
In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire   +1 more source

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Journal of Business Research, 2015
Bart Lariviere, Luke Williams, Timothy L Keiningham   +2 more
exaly  

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
Munyaradzi W Nyadzayo, Civilai Leckie, Lester Johnson   +2 more
exaly