Results 31 to 40 of about 8,397 (159)
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research aims to examine the influence of promotions, CRM, and consumer trust on customer loyalty through consumer satisfaction as an intervening variable. Research was conducted on consumers who were students at the English Center.
Nikma Yucha, Hwihanus Hwihanus
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Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
Studies in Business and Economics, 2021 The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the ...
Duralia Oana
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The Impact of Consumer Behavior on Consumer Loyalty
Golden Ratio of Mapping Idea and Literature FormatIn an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors.
N. Nurhilalia, Yusuf Saleh
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Green Loyalty as a Function of Consumer Behavior
International Journal of Finance, Insurance and Risk Management, 2019 Purpose: One indication of marketing success is marked by changes in consumer behavior. This research proposes structures to further explore whether altruistic and biospheric behaviour as a form of value orientation (values orientation) can affect green functional benefit and green satisfaction to form green loyalty.
null Erna +3 more
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Desimal, 2021 Testing the effect of hedonic value on loyalty, the hedonic value on satisfaction, and customer satisfaction on consumer loyalty, and investigating the effect of hedonic value on consumer loyalty with customer satisfaction as an intervening variable is ...
Vivi Iswanti Nursyirwan, Nina Valentika
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Cogent Business & ManagementIn today’s increasingly homogenized banking sector, maintaining consumer loyalty, particularly in terms of environmentally conscious practices, presents a significant challenge for institutions globally.
Ahmed Muneeb Mehta, Tanti Handriana
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Jurnal Akutansi Manajemen Ekonomi KewirausahaanThis research aims to analyze the influence of trust, customer satisfaction, and brand image on consumer loyalty to MS Glow in Batam City. The research uses a quantitative descriptive method because the population consists of consumers who have ...
Vira Aulia Zakna, Nur Elfi Husda
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DEVELOPMENT OF GENERATION Z LOYALTY MODEL ON LOCAL BEAUTY PRODUCT
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 Generation z behavior and interest became relevant to business today and in the future as they predicted to be the next consumer powerhouse. In the last few years, the Indonesian beauty industry has been emerging and is expected to continue showing ...
Karisadini, Hartoyo, Suharjo B.
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Managing loyalty through brand image, judgement and feelings for leveraging power brands
Management şi Marketing, 2016 Recent developments in the marketing literature highlight the significance of consumer loyalty in driving global brands. In order to provide a clear understanding of the impact of consumer loyalty on power brands, the study explores an integrated ...
Panda Rajshree, Kapoor Deepa
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LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN
Jurnal Psikologi Undip, 2012 This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti +2 more
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