Results 271 to 280 of about 27,606 (305)

Whence Consumer Loyalty?

Journal of Marketing, 1999
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
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AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

Decision Sciences, 1971
AbstractThe concept of consumer “loyalty” (i.e., preference for a particular store or brand) is intriguing to marketing scholars and practitioners. Research in this area would be enhanced by the acceptance of an operational measure of consumer loyalty. Loyalty appears to be a tri‐dimensional concept; per cent of budget, allocated to the store or brand,
ROGER L. BURFORD, BEN M. ENIS, GORDON W. PAUL   +2 more
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Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
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Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
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Consuming loyalty: marketing technology and relationships in the consumer society

2009
The field of marketing is currently undergoing a reconceptualization, largely influenced by new computer and communication technologies. The shift to more high-tech ways of knowing is linked to a new discourse on customer loyalty, relationship management, and customer-specific marketing.
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Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
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Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
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CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Sustainability, 2020
Mustafa Raza Rabbani, Naveed Ahmad, Muhammad Safdar Sial   +2 more
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Ching-Hsuan Yeh, Yi-Shun Wang
exaly