This study is aimed to investigate the role of Switching Costs in mediating the influences of Consumer Satisfaction and Trust on Consumer Loyalty by using Celular phone provider.
Asmai Ishak, Zhafitri Luthfi
doaj +2 more sources
The Influence of Brand Image Towards Brand Loyalty of Dental Hospital of Universitas Muhammadiyah YOGYAKARTA [PDF]
The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah Yogyakarta is hospital in Yogyakarta.
Aristiyanto, R. (Regia)
core
Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening pada Konsumen Carica Merk Gemilang di Wonosobo [PDF]
This research is conducted by fast development in business world, that giving impact to the strategy of business competition among companies, one of the fastest growing industries is the typical souvenir industry in Wonosobo.
Ngatno, N. (Ngatno), Putri, E. A. (Elsa)
core
Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on oligopoly prices, product proliferation, and the provision of consumer assistance (i.e., advice). These effects vary based on whether
Bruce Ian Carlin, Florian Ederer
core
CONSTRUCTION INDEX OF CONSUMER LOYALTY
The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.
openaire +1 more source
The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era. [PDF]
Mu W, Yi Y.
europepmc +1 more source
The effect of personality traits on consumer behaviour among football fans: The mediating role of fan loyalty. [PDF]
Akgül H, Özgider C, Adiloğulları İ.
europepmc +1 more source
Identifying the Determinants of Egg Food Quality, and the Structural Relationship Between Egg Food Quality, Trust, and Loyalty: The Case of the U.S. Market. [PDF]
Song M, Moon J, Jing L.
europepmc +1 more source
The effects of marketing activities on fast moving consumer good purchases : the case of yoghurt Italian market. [PDF]
This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional ...
Giorgio Tassinari +2 more
core
Consumer Loyalty in Online Environment
openaire +2 more sources

