Results 71 to 80 of about 8,397 (159)

Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. [PDF]

PLoS One
Wongsaichia S, Pienwisetkaew T, Ketkaew C.   +2 more
europepmc   +1 more source

METHODS OF MEASURING CONSUMER LOYALTY

The article explores the concept and essence of customer loyalty, methods for measuring customer loyalty and consider advantages and disadvantages of each method for determining customer loyalty.
openaire   +1 more source

The effect of personality traits on consumer behaviour among football fans: The mediating role of fan loyalty. [PDF]

PLoS One
Akgül H, Özgider C, Adiloğulları İ.
europepmc   +1 more source

Explaining and predicting consumer decision-making in E-commerce using an intelligent hybrid framework for impulsive and planned purchase behavior. [PDF]

Sci Rep
Cui N.
europepmc   +1 more source

The Effect of Product Quality and Service Quality on Consumer Loyalty at Café Ente with Consumer Satisfaction as an Intervening Variable

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to identify the effect of product quality and service quality on consumer loyalty at Café Ente, mediated by consumer satisfaction. The study uses a quantitative approach with an associative design.
Milawati Milawati, Fenni Supriadi
doaj  

Identifying the Determinants of Egg Food Quality, and the Structural Relationship Between Egg Food Quality, Trust, and Loyalty: The Case of the U.S. Market. [PDF]

Nutrients
Song M, Moon J, Jing L.
europepmc   +1 more source

The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League. [PDF]

PLoS One
Liu F, Wu S, Zhou J, Fan M, Tian F.
europepmc   +1 more source

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Perceived service quality scale for community pharmacies: tool translation of the short form and service quality exploration. [PDF]

Saudi Pharm J
Abanmy NO, Schneider CR, Carter SR.
europepmc   +1 more source

The Influence of Branding on Consumer Loyalty

Branding has moved beyond the simple identification of a product or service. In competitive markets, brands help consumers reduce risk, interpret quality, express identity, and form emotional connections with organisations. This theoretical paper examines how branding influences consumer loyalty by reviewing major concepts from brand equity ...
Dr., Salman, Ish Kumar, Kewat
openaire   +1 more source