Results 231 to 240 of about 8,556 (257)
Some of the next articles are maybe not open access.
The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty
Sustainability, 2021Naveed Ahmad +2 more
exaly
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives
International Journal of Information Management, 2016Yi-Shun Wang, Ching-Hsuan Yeh
exaly
Building Loyalty in Consumer Markets
2009In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits
openaire +1 more source
On the relationship between consumer-brand identification, brand community, and brand loyalty
Journal of Retailing and Consumer Services, 2018Paulo Rita +2 more
exaly
The effects of corporate social responsibility on consumer loyalty through consumer perceived value
Economic Research-Ekonomska Istrazivanja, 2019David Servera-Francés
exaly
An analysis of consumer loyalty to municipal recreation programs
Leisure Sciences, 1988Dennis R Howard, Ted T Cable
exaly
An Investigation of Consumer Loyalty to Stores
1990In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire +1 more source
Antecedents of consumer brand engagement and brand loyalty
Journal of Marketing Management, 2016Munyaradzi W Nyadzayo +2 more
exaly