Understanding consumer behavior in Lebanon's polycrisis: The role of ethnocentrism, coping ability, and socioeconomic status. [PDF]
Bou-Hamad I.
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The Impact of AI-Recommended Content Affordances on Post-Purchase Intention in Stockout Substitution Scenarios. [PDF]
Dai B, Zhu J, Zhu X.
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From propaganda to neoliberal consumer culture: the cultural logics of physical activity promotion in Maoist and urban China. [PDF]
Zhu P, Pang Z, Yin Y, Wen Z, Zhang Y.
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The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
Babu MA +4 more
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Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]
Zheng C +5 more
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Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques. [PDF]
Roosta S, Sadjadi SJ, Makui A.
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From Flight Miles to Community Immunity: How Loyalty Programs Can Revolutionize Vaccination in Saudi Arabia and the Gulf Cooperation Council (GCC). [PDF]
Alsaeed A.
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Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach. [PDF]
Nallasivam A +4 more
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