How does eFangelism trigger hedonic consumption in sports? The mediating role of fan engagement through social networking sites. [PDF]
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Effect of eco-friendly management of golf clubs on golfers' behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator. [PDF]
Front PsycholJeong KH, Song J.
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Food safety and hygiene practices utilized by native street food vendors in Yamfo Community, Ghana and its impact on consumer health. [PDF]
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eSport consumption and sponsor brand equity: the mediating role of congruence. [PDF]
Front PsycholNoh Y, Ryu Y, Kim K.
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Structural Relationship Between Beef Food Quality, Trust, and Revisit Intention: The Moderating Role of Price Fairness Based on Heuristics Effect. [PDF]
NutrientsSun KA, Moon J.
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Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]
Behav Sci (Basel)Damaschi G, Aboueldahab A, D'Addario M.
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Marketing and Perceived Value of Differentiated Quality Labels in Extremadura's Agri-Food Sector. [PDF]
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Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
R. Oliver
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