Results 191 to 200 of about 1,655,538 (250)

Role of brand experience in predicting consumer loyalty

Marketing Intelligence & Planning, 2021
PurposeThis study investigated the role of brand experience dimensions (behavioral, intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI), word of mouth (WOM) and willingness to pay more (WPM)) through the mediating
A. Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir, Hafiz Muhammad Wasif Rasheed   +4 more
semanticscholar   +1 more source

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

Journal of Hospitality & Tourism Research, 2021
Although hospitality industry has consistently invested resources in innovation, the path by which a brand’s innovativeness influences consumers’ loyalty remains unclear.
Eojina Kim, J. Nicolau, Liang Tang
semanticscholar   +1 more source

Building consumer loyalty through e-shopping experiences: The mediating role of emotions

, 2021
In the retail sector, it has become necessary for retailers to differentiate themselves using new strategies, such as managing shopping experiences. The retailer can benefit from applying these experiences in order to gain loyal customers. The purpose of
Silvia Cachero-Martínez, Rodolfo Vazquez-Casielles   +1 more
semanticscholar   +1 more source

Antecedents of consumer loyalty in ride-hailing

Transportation Research Part F: Traffic Psychology and Behaviour, 2021
The rise of the sharing economy has remarkedly shifted consumers’ traffic behaviour, which gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative transport alternatives through car and ride sharing.
C.K.H. Lee, A. Wong
semanticscholar   +1 more source

The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion

Information Technology and People, 2021
PurposeThis study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.Design/methodology/approachThe authors adopt the partial least squares structural equation ...
Tiantian Yang, Feng Yang, Jinqi Men
semanticscholar   +1 more source

Does environmental corporate social responsibility increase consumer loyalty?

International Journal of Retail & Distribution Management, 2021
PurposeThis study identifies the impact of supermarket environmental corporate social responsibility (ECSR) on consumers’ loyalty towards their supermarket.
Delphine Godefroit-Winkel, Marie Schill, Fatou Diop-Sall   +2 more
semanticscholar   +1 more source

Consumer Behavioral Loyalty:

Journal of Business Research, 1999
Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
openaire   +1 more source

Battles of mobile payment networks: The impacts of network structures, technology complementarities and institutional mechanisms on consumer loyalty

Information Systems Journal, 2021
Most information systems (IS) research takes for granted that consumers' adoption and the use of mobile payment (MP) applications are motivated by generic factors such as perceived usefulness and perceived ease of use.
Xiang Gong, Christy M. K. Cheung, Shangchia Liu, Kem Z. K. Zhang, Matthew K. O. Lee   +4 more
semanticscholar   +1 more source

Actively influencing consumer loyalty

Journal of Consumer Marketing, 2003
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Nadia Crittenden, Ron Henderson   +2 more
openaire   +1 more source

Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
openaire   +1 more source