Results 201 to 210 of about 1,655,538 (250)

LOYALTY PROGRAMS AND CONSUMER LOYALTY

sj-economics scientific journal, 2018
The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market

International Journal of Electronic Commerce, 2020
Given the intense competition in the mobile payment market, researchers have been exploring strategies to maintain brand equity and consumer loyalty. By considering the characteristics of mobile payment, we incorporate cross-side network effects (CNEs ...
Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee   +4 more
semanticscholar   +1 more source

Antecedents of consumer loyalty

2017
A critical issue for the continued success of a company is its capacity to build customer loyalty. The concept of customer loyalty has been researched extensively in business and service contexts and is believed to be a company’s most enduring asset (Bolton et al. 2004). Oliver (1997: p.
Ng, Christy Yen Nee, Wong, Brian Kee Mun, Ma, Emily   +2 more
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Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

, 2019
This study investigates whether and how gamification in loyalty programs (i.e., gamified loyalty programs) impacts consumer loyalty toward loyalty programs and behavioral intentions, along with the role of the type of rewards (self-oriented vs ...
Jiyoung Hwang, Laee Choi
semanticscholar   +1 more source

Understanding consumer loyalty

2008
L'objectif de cet article est de proposer une synthèse d'un concept primordial en marketing, aussi bien d'un point de vue managérial que conceptuel: la fidélité. Après avoir analysé les définitions de la fidélité et leur évolution, un panorama des explications théoriques est dressé.
Lichtlé, Marie-Christine, Plichon, V.
openaire   +1 more source

Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

Journal of International Food & Agribusiness Marketing, 2020
This manuscript addresses the role of flow experience and perceived value, in craft beer consumer loyalty, through experiential events.
Cristobal Rodolfo Guerra-Tamez, Mario César Dávila-Aguirre, José Nicolás Barragán Codina, Pablo Guerra Rodríguez   +3 more
semanticscholar   +1 more source

Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry

International Journal of Bank Marketing, 2019
PurposeThe increasing number of banks in the Ghanaian banking industry has brought about intense competition in the industry. The purpose of this paper is, therefore, to examine the factors that influence retail banking customers’ loyalty intentions ...
Osaretin Kayode Omoregie, J. Addae, Stanley Coffie, G. Ampong, K. Ofori   +4 more
semanticscholar   +1 more source

Antecedents of Consumer Brand Loyalty

ICIEMC Proceedings, 2022
Num cenário extremamente competitivo e volátil, torna-se desafiante para as marcas não só conquistar os consumidores, mas também possuir a capacidade de manter relações positivas e de longo prazo com os mesmos. Neste sentido, é essencial compreender e explorar de modo eficaz os fatores que contribuem para a fidelização dos consumidores às marcas.
Pedrosa, Diana, Santos, Luís, Filipe, Sandra   +2 more
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Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Consumer loyalty may be defined as a singular concept, usually as an attitude toward the loyalty object or as repeatpatronage behaviour; alternatively, the definition may combine attitude and behaviour in either an additive or an interactive expression.
Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax   +3 more
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Consumer Loyalty to an Airline

2013
The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies.
Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García   +2 more
openaire   +1 more source