Results 251 to 260 of about 1,156,664 (281)

An Investigation of Consumer Loyalty to Stores

1990
In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire   +2 more sources

Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
openaire   +1 more source

Consuming loyalty: marketing technology and relationships in the consumer society

2009
The field of marketing is currently undergoing a reconceptualization, largely influenced by new computer and communication technologies. The shift to more high-tech ways of knowing is linked to a new discourse on customer loyalty, relationship management, and customer-specific marketing.
openaire   +1 more source

Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
openaire   +1 more source

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

How Deep Is Your Love? The Brand Love-Loyalty Matrix in Consumer-Brand Relationships

Journal of Business Research, 2022
Caitlin Ferreira, Leyland Pitt, Jeandri Robertson   +2 more
exaly  

Predicting Smartphone Brand Loyalty: Consumer Value and Consumer-Brand Identification Perspectives

International Journal of Information Management, 2016
Yi-Shun Wang
exaly  

On the Relationship Between Consumer-Brand Identification, Brand Community, and Brand Loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly  

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach From an Emerging Economy

Sustainability, 2020
Malik Zia-Ud-Din, Naveed Ahmad, Muhammad Safdar Sial   +2 more
exaly  

Does Loyalty Span Domains? Examining the Relationship Between Consumer Loyalty, Other Loyalties and Happiness

Journal of Business Research, 2015
Bart Lariviere, Lerzan Aksoy, Alexander Buoye   +2 more
exaly