Results 241 to 250 of about 1,156,664 (281)

Consumer anxiety: A scoping review and research agenda. [PDF]

PLoS One
Li M, Huang S.
europepmc   +1 more source

Gamified eco-points and cost salience-when rewards "do" and "do not" align in anti-food-waste apps. [PDF]

Front Psychol
Luo T, Tu J, Liu L, Wang C, Yang T, Jia X, Liu T.   +6 more
europepmc   +1 more source

The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence. [PDF]

Front Psychol
Fan J, Fan Y, Li Q, Yu S, Liang C, Ibrar Ahmad M, Zhang Y, Lu Y.   +7 more
europepmc   +1 more source

Measuring consumer loyalty: The loyalty orientation scale [PDF]

, 2002
Reflecting its importance to thc financial success of organisations, interest in consumer loyalty continues unabated. However, there are still many unanswered questions about its conceptualisation and measurement.These questions must he resolved before ...
Beatson, A. T., Coote, L. V.
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Whence Consumer Loyalty?

Journal of Marketing, 1999
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Actively influencing consumer loyalty

Journal of Consumer Marketing, 2003
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Nadia Crittenden, Ron Henderson   +2 more
openaire   +1 more source

Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
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AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

Decision Sciences, 1971
AbstractThe concept of consumer “loyalty” (i.e., preference for a particular store or brand) is intriguing to marketing scholars and practitioners. Research in this area would be enhanced by the acceptance of an operational measure of consumer loyalty. Loyalty appears to be a tri‐dimensional concept; per cent of budget, allocated to the store or brand,
ROGER L. BURFORD, BEN M. ENIS, GORDON W. PAUL   +2 more
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Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
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