Results 51 to 60 of about 8,397 (159)

Design is More Than Looks: Research on the Affordance of Review Components on Consumer Loyalty. [PDF]

Psychol Res Behav Manag, 2022
Jia Q, Li Y, Wang S.
europepmc   +1 more source

Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia

Journal of Consumer Sciences, 2019
This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung.
Fakhri Reza, Ujang Sumarwan, Hartoyo Hartoyo   +2 more
doaj   +1 more source

Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust

Inspiration
This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency.
Muhammad Aldi, Whisnu Adisaputra
doaj   +1 more source

Affect or cognition: which is more influencing older adult consumers' loyalty?

Heliyon, 2018
In studies on consumer behavior science, it is argued that brand affect, consumer satisfaction, and disconfirmation influence brand loyalty. This study aims to investigate whether the interaction of brand affect and cognition predicts brand loyalty in ...
Deepraj Kaur, Martina Dwi Mustika, Bertina Sjabadhyni   +2 more
doaj   +1 more source

A Reseach on Consumer Loyalty

This research paper delves into the multifaceted landscape of consumer loyalty, aiming to unravel the underlying factors that influence and sustain it across diverse industries. In an era characterized by rapidly evolving markets and ever-increasing competition, understanding the nuances of consumer loyalty becomes imperative for businesses striving to
openaire   +1 more source

Relationship between consumer acquisition efforts and consumer loyalty

Kelaniya Journal of Management, 2016
Consumer Relationship Management is an integrated approach to manage long-term consumer relationships by implementing the practices of right acquisition and retention efforts. The purpose of study is to examine the key role of consumer acquisition efforts in driving consumer loyalty through direct and indirect approaches.
Jagwinder Singh, Shivani Saini
openaire   +3 more sources

The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction

Society
This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction.
Mesra B, Elfitra Desy Surya, Muhammad Syahrin Asman   +2 more
doaj   +1 more source

Quality-satisfaction-loyalty: consumer behaviour in catering

Applied Studies in Agribusiness and Commerce, 2014
Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona, Nándor Komáromi   +1 more
openaire   +3 more sources

The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic

Journal of Consumer Sciences
The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011.
Ade Agusti Alwinie, Popong Nurhayati, Bagus Sartono   +2 more
doaj   +1 more source

MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:

Journal of Management Small and Medium Enterprises (SME's)
The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty.
Ema Ratnawati, Mubarokah Mubarokah, Prasmita Dian Wijayati   +2 more
doaj   +1 more source