Results 41 to 50 of about 8,397 (159)

The Costs of Loyalty. On Loyalty Rewards and Consumer Welfare

SSRN Electronic Journal, 2017
Loyalty rewards are pervasive. Airlines offer frequent flyer programs; credit cards offer miles, points, and cash-back; and groceries stores and pharmacies offer points to redeem “free” products. Despite their framing, however, “rewards” can harm consumers.
openaire   +3 more sources

Strategy in increasing Consumer Loyalty

Jurnal Ecoment Global, 2023
The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango.
openaire   +2 more sources

The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

SAGE Open
Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service ...
Jinying Li, Gukseong Lee
doaj   +1 more source

TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2017
The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market.
V. Zhurylo
doaj   +1 more source

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

THE PERSONALIZATION EFFECT: HOW CONTENT CUSTOMIZATION SHAPES CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG NETFLIX SUBSCRIBERS IN JABODETABEK

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of content personalization on consumer satisfaction and brand loyalty of Netflix users in Jabodetabek and to examine the mediating role of consumer satisfaction.
Rafly Raihan Ardyansyah
doaj   +1 more source

Pengaruh Marketing Mix (4P) terhadap Loyalitas Konsumen pada Mini market Indomaret dan Alfamart di Kota Pematangsiantar

JKBM (Jurnal Konsep Bisnis dan Manajemen), 2019
This study aims to determine the effect of independent variables both simultaneously and partially on the dependentt variable. The research population of the population of Pematangsiantar has a population of 247,411 people.
Dedi Suhendro
doaj   +1 more source

Developing a consumer loyalty model

, 2017
Loyalty in the tourism literature is borrowed from the consumer behaviour literature, but adapted to the specific characteristics of the tourism and hospitality industry. This chapter identifies key constructs that relate to loyalty behaviours in the tourism industry.
Ladsawut, J, Nunkoo, R
openaire   +2 more sources

Strategy of “Local Centric”: The Impact of Cultural and Brand Identity on Consumer Long-Term Loyalty Baraja Coffee Cirebon

Indonesian Interdisciplinary Journal of Sharia Economics
This study examines the influence of brand identity and cultural promotion on consumer loyalty. The research uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships between variables ...
Ririn Ferianti, Rahmadi Rahmadi
doaj   +1 more source

Kepuasan Dan Loyalitas Pelanggan Pada Produk Susu Bayi Menggunakan Service Quality Dan Path Analysis

Jurnal Manajemen Teori dan Terapan, 2010
To enlarge market share a company has to produce quality product, accordance with what the consumers want. At the large step company has to be able to see and give more attention to the customer (consumer) satisfaction factors.
Kukuh Winarso
doaj   +1 more source