Understanding spectator loyalty in the Chinese super league: the roles of satisfaction, trust, and team identification. [PDF]
Liu F, Wu S, Zhou J, Fan M, Tian F.
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AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
Alarfaj FK +3 more
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CONSUMER LOYALTY ASSESSMENT FOR A TRADEMARK
Serhii Smerichevskyi +2 more
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Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. [PDF]
Zhang X, Yang P, Guo C, He P.
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Digital Marketing Tactics, Non-Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code-Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean. [PDF]
Mazariegos M +3 more
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Characteristics of sports brand content on social media and their effects on consumers. [PDF]
Liu Y.
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Consumer anxiety: A scoping review and research agenda. [PDF]
Li M, Huang S.
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From Search to Experience: Dynamic Reweighting of Evaluative Criteria in Experience-Based Decisions. [PDF]
Zhong ZB, Ha HY.
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Gamified eco-points and cost salience-when rewards "do" and "do not" align in anti-food-waste apps. [PDF]
Luo T +6 more
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From jealousy to loyalty: the power of brand attachment. [PDF]
Sohaib M +3 more
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