Results 121 to 130 of about 1,427,929 (148)

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly  

Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Robert East, Philip Gendall, Wendy Lomax
exaly  

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
Munyaradzi Nyadzayo, Civilai Leckie, Lester Johnson   +2 more
exaly  

Consumer loyalty outlook

2018
openaire   +1 more source

An Investigation of Consumer Loyalty to Stores

1990
In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire   +1 more source

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Journal of Business Research, 2015
Bart Lariviere, Lerzan Aksoy, Alexander Buoye   +2 more
exaly  

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Marketing Theory, 2020
Chinedu Obiegbu, Gretchen Larsen, Nick Ellis   +2 more
exaly  

An analysis of consumer loyalty to municipal recreation programs

Leisure Sciences, 1988
Dennis R Howard, Ted T Cable
exaly